Digital Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Studies show that if your website is not at the top of these lists you will never reach your customers online. If you ever wondered why your competitors rank is better than your then its because of a marketing technique called SEO. SEO means search engine optimisation. This technique helps your site rank higher than the millions of other sites in response to certain keywords when searched. The search engines like Google, Bing and Yahoo colleges the information about every page on the web and can help people find exactly what they’re looking for. When your website rank higher it helps more people find your business. To get higher rankings your website must all the ingredients that search engines are looking for this is where SEO can help..
Search engines look at 200 different factors to rank any website. For example Google has its own algorithm called rank brain which crawls through the web and provides right information to the users. When someone searches for books the search engine will narrow down the results to show pages that contain the words searched for. To get more business your website has to be on the first page of all the major search engines for the specific keywords that are relevant to your potential customers. Without sea your site will never be found online by your customers. In todays competitive world your need solid SEO techniques to get your site to the top of the search results. We are experts in SEO we help business become more visible on the internet.
Paid Search (Adwords)
PPC(Pay Per Click), also known as CPC(Cost per Click) is an online advertising model where the advertiser pays a publisher for every click. PPC is the most widely used advertising model for all paid ads. PPC ads are broadly classified into Search Engine Advertising and Display Ads.
Search Engine Ads
Search Engine Ads or SEM is where an advertiser pays search engines like Google, Bing, Yahoo, etc to show their ads above or below the organic search results. A company will generally have multiple products or services. And then there are many different search terms people use to search for these services and products. Ranking on the first page organically with SEO for all of these possible search terms is not possible for a brand. This is where Search Engine Marketing comes in and makes it possible for even smaller brands to compete with large companies and get highly qualified traffic to their websites. SEM compliments SEO to get a wider coverage on Search Engines.