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What is the difference between SEO, SEM and SMM?

Want to know what is the difference between SEO, SEM and SMM?

Today, people search for every single item on Google or want to visit your social media presence after they know you. And if you are not present there you will definitely miss something really very important may be a major part of your business.

Just to avoid that, internet marketing becomes inevitable in today’s world.

There are a lot of techniques that are available to promote or present your brand over digital platform. Businesses fail to understand the role of each one of them but it is of prime importance to know which technique is best suited for your domain or field of business.

Here’s the difference between SEO, SEM and SMM.

Search Engine Optimization (Google, Bing, Yahoo)

Search Engine optimization is a set of various ongoing practices used to increase the visibility of  your website on search engine and various other blogs.  It helps you get discovered online through top SERPs like Bing, Yahoo and Google. These techniques also help recover the ranking of a website or SERP of a business portal. The goal of any website is to drive traffic to the portal, using high-quality traffic to the website or outrank the competition while winning new clients.

Search Engine Marketing (Google Ads, LinkedIn Ads)

Search engine marketing also popular as sponsored listing involves the assignment of targeted advertisements in the search engine results of a user. It improves your chances of being found when the user is looking for relevant services. Based on your choice and filters the paid ads will be experienced by the audience that you have targeted which means you will be getting relevant leads and high-quality traffic to your portal. And using this marketing strategy you only pay when the visitors click on your ad. SEM is considered one of the most efficient forms of marketing.

Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn)

Social Media marketing is an important way for almost all the businesses to reach the potential client. A strong social media presence viz, an active FB, INSTA, TWITTER handle says alot about your brand. It basically acts as a digital recetptonist of your brand. Having a social media presence has become an inevitable part of a business these days this eventually brings trust of your customer to the brand which in turn helps build a relationship with them in a longer run.

As SMM could build your brand similarly it has the power of demolishing it too. So it becomes really essential to value your customers and their queries that have been raised over these platforms.

Now, that you are clear with the concept of SEO/ SMM /SEM,  you can easily make out which services you need to avail and escalate your business.


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