Creative Keedas – Best Digital Marketing Company in Ahmedabad

Tag: business growth

11 LinkedIn marketing strategies for your business growth

LinkedIn is the best marketing platform that companies can add to their digital marketing strategy. LinkedIn marketing has gained a lot of popularity in the past few years with many small businesses joining the platform for their business growth. LinkedIn is a professional site that provides people with exposure and can be used to expand their business network and build connections. In the digital marketing world if a company wants to grow its business having a LinkedIn business profile is important as here people can engage with various business communities and boost their brand value.

LinkedIn has a wider usage for professional activities than any other digital platform and it can be the best addition for companies if used strategically. LinkedIn marketing is not about marketing and selling your products and services because many communities don’t entertain such an approach. It’s more about building connections and Informing people about your brand and company therefore smart strategies are important to boost your business on LinkedIn.

We, at Creative Keedas, help clients to build their LinkedIn business profile that brings more engagement from people and communities present on the platform. As per our client’s preferences we target prospective audiences and build connections with them and be in touch with them regularly by sending them the latest updates and blogs which helps in the business growth of our clients. Our experts use natural strategies for LinkedIn marketing that make people believe that it’s the company itself that is introducing themselves rather than an intermediary.

In this article, we’ll be sharing tried and tested 11 best LinkedIn marketing strategies that you can use to grow your business on LinkedIn. Without wasting any more minutes, let’s dive into that.

UP-TO-DATE COMPANY PAGE

The best and foremost Strategy is to keep your company’s profile on LinkedIn up-to-date. Many people who join LinkedIn go through companies’ pages that interest them and they tend to lose interest if the company page wasn’t updated or for worse was updated many months ago. To keep engaging people it’s really necessary to keep adding the latest events and growth that is happening in the company. Another most important thing that falls under this category is to keep your summary section relevant and crisp. The summary section must contain information about your brand and your previous experience and growth as it helps visitors to know about your company easily and instantly.

TARGET CONNECTION

Companies need to have targeted connections. LinkedIn provides people with an option of advance search which helps blue to search those people and those communities only that you want to target. For example, you only want to target small businesses for people under the age of 25 or businesses that work in the software sector then you can put filters as per your preference and can target your audience directly without beating around the bush.

EMAIL MARKETING

Another strategy that works for LinkedIn marketing is to build your email list. Building an email list helps you to market your brand into your connection in a much easier and direct way. Once you have connections that you want to target you can send them an invite for signing up for the email marketing list. You must remember to tell them the reason and the advantages that they’ll get if they sign up for your email list for example information regarding any future event or any special offer, etc and you can also ask them in return to share their email marketing list with you.

JOIN BUSINESS COMMUNITIES

LinkedIn has various professional communities that promote their business among people and the best way to get your target audience is to join those business communities. There are many benefits of joining a business group as it helps you to find people that might be interested in your business and it also helps you to analyze and study the type of content and business people are interested in.

MAKE YOUR GROUP

For business growth, another important strategy that companies should adopt on LinkedIn is to make their group. Once you get to know the kind of content that people entertain by joining other business groups you can start your business community by sending the invite to your target audience. By creating your business group you can provide the members with the information regarding your brand and what you offer them and can offer them in the future. You can also share links to your other marketing sites which helps you to build a relationship with your members on a personal level

GOOD QUALITY CONTENT

Digital marketing is all about the promotion of your business via content that you share with the public and good quality content is as important for LinkedIn marketing as for any other social platform. By providing content that is relevant to the need of your target audience you can engage more people into your brand. It is very important that the content you share and provide deals with queries and the interest that people are having which helps you to build the credibility of your brand among the audience.

LEAD GENERATION PAGE

Another most important strategy in LinkedIn marketing is to convert your normal page into a lead generation page as it helps you to bring in conversion rates as well. Success and business growth depend on two factors mainly, A) Regular heavy traffic on the website and B) High conversion rate. By using various graphics and good quality content that seeks the attention of people, companies can put forward a reasonable pitch in front of the visitors and the members of their community. By also adding recent updates that can lead them to the official website of a brand can help you to get conversion rates as it will compel people to take action.

SAVE SEARCH

Another strategy that is important for you to implement in your LinkedIn marketing and for your business growth on LinkedIn is to save the searches that you perform. Saving searches help you to get back on the potential search whenever you need and it also saves you a great deal of time.

EMPLOYEES PROFILE

By giving face value to your employees you can create the Goodwill of a brand on LinkedIn. Employees of your company can create their LinkedIn profile and link their account with your business page on LinkedIn which helps people to get to know about your employees and the kind of experience they have and the work you do in a much better way. This strategy works for most companies but you just have to strategize and organize your employee’s profile in such a manner that it looks natural yet compelling.

AVOID SALES

As we discussed above, LinkedIn is a platform where people don’t sell their products and services but rather inform them about the services that they provide and it should be done in that manner only. For your business growth, this LinkedIn marketing strategy must be adopted as people and communities on LinkedIn don’t entertain hard sales from any brand. Companies should rather inform them about their services and products in such a manner that attracts the people so that they willingly can check out your website rather than pinning them again and again about buying and investing in your product.

BUILD URL

The last and the most important strategy that you can adapt to market your brand on LinkedIn is to build your custom URL. There are many chances that once you interact with people in your business group and inform them about your products and services, you will create a relationship between your brand and your members. And when people gain interest in your company they would Google about you and they might not come across the right company so it is easier for the potential customers and is beneficial for your brand that you create a URL that contain your name in itself which helps them to find the site of a brand once you share them your URL.

LinkedIn marketing has opened various possibilities in the digital marketing arena for the business growth of even small companies. LinkedIn is a very beneficial platform for business to business communication as well as per lead generation therefore it is important to apply the right strategies to promote your business on a professional business platform such as LinkedIn and our experts provide all such strategies that companies can adopt and boost their brand into various business communities or else without right strategies LinkedIn will also become a normal marketing platform that does not provide any much benefit to your brand.

Dear Readers, If you have any queries/suggestions feel free to reach out to us through the comment section. We would love to hear from our visitors!

November 20, 2020
5 REASONS WHY REMARKETING IS IMPORTANT FOR YOUR BUSINESS

Digital marketing has introduced a whole new level of opportunities for business growth and it has so many possibilities and ways that companies should explore from time to time to expand their business and get benefits for their brand. One of the most effective strategies of digital marketing is Remarketing. Through remarketing, companies target people who have visited their site earlier and have shown interest in your brand and product but got distracted before taking any action in particular through specific ads. Some people confuse Remarketing with retargeting but that’s not the case. Remarketing is limited to email marketing and certain platforms where retargeting takes the whole web traffic into account.

Remarketing campaigns:

Remarketing campaigns connect with past visitors to your site by displaying ads on different platforms. Once those visitors see your ad again they can get back to your website in case they wanted to make any purchase earlier but couldn’t due to their mundane activities. Our experts help you to remarket your brand among prospective visitors by crafting and displaying your ad on every possible digital platform. It is the most used and prominent strategy used for online advertising for business growth. In Remarketing, you don’t have to put details like what is your brand and what it offers because they stand unnecessary in this strategy as you are retargeting people who already know about your brand.

Remarketing is the strategy that companies should adopt to grow their business and get an effective conversion rate from it. Remarketing is essentially done to promote goods that were abandoned in the cart and have the potential to be purchased. For business growth, companies can use this strategy as Remarketing comes along with various benefits that can boost your brand to a different level. Now, this article will tell you 5 important benefits that you can get by Remarketing yourself in digital marketing.

RE ENGAGE TARGET AUDIENCE

Remarketing allows you to target past visitors to your site and engage them again with your brand. People who cared to visit your site in the first place might be interested to give another look at your brand. Remarketing is the best way to remind people about the services that you provide and it is also easy if you use the remarketing search list which helps you to establish keywords that people bid on.

EXPOSURE FOR YOUR BRAND

Remarketing is one of the most effective way that gives exposure to your brand as people tend to remember the brand easily and for a longer time when they keep coming across the ads related to your brand. With the help of remarketing, there are higher chances that people will make a purchase and they will also remember you when they decide to make any other purchase of the services or products that you offer. It helps you to create brand value and goodwill for your company in the digital market.

HIGH CONVERSION RATE

What is the basic motive of any company other than getting a higher conversion rate? With the help of remarketing, companies can convert visitors into purchases thus increasing that conversion rate. When people visit your site for the second time there are higher chances that they will take action by making a purchase and the more you remarket your brand among prospective customers who have shown interest earlier in your brand you can increase your return of investment rate.

RELEVANT ADS

Another most important benefit that you can get from remarketing your brand is that it provides relevant ads to your potential customers. It targets customers as per their previous actions on your site. For example, a customer who has visited your site earlier checked the category of bottoms under your clothing label then once they leave your site even if they haven’t purchased anything or added anything to their cart, through remarketing you can show them the ads related to your bottom category only which helps them to take action in particular. Remarketing increases the relevancy of ads that you show to your prospective visitors and helps you to promote your brand and increase your business growth.

CHEAP AND EFFECTIVE

This is the most prominent feature of remarketing that even compels various companies to adopt this strategy for brand promotion. Remarketing is the most effective way to bring heavy traffic to your website and even get purchases out of it. Now one may think that the benefit is so high then the cost of the marketing must also be high but that is not the case. Remarketing is very cheap as compared to other digital marketing strategies because in remarketing your only target people that have visited your site earlier rather than keeping a whole bunch of groups in your mind. Remarketing can also be done on different platforms such as through Facebook ads, YouTube ads, Google ads, etc. but the cost of remarketing is as effective as its benefits.

CONCLUSION

Remarketing is appreciated by various brands because of its benefits which are much more sustainable than other digital marketing strategies. With the help of Remarketing, you can refine your deal and ads as per every potential sale that you lost due to certain reasons. By remarketing your services, you just remind people about your brand and the opportunity that they lost to purchase with you.

Remarketing is not that heavy on your pocket but certain small businesses find it a little out of their hands so for that, our experts at Creative Keedas are highly determined and have perfectly designed strategies for Remarketing your brand online which in return gives you guaranteed responses and conversions of lead into actions and help you boost your business growth. When you combine Remarketing with other digital marketing strategies it gives you higher and desired results sooner and it also increases your ROI as we discussed above. Therefore, after considering and contemplating all the benefits that we discussed above, you should try remarketing and make it your prominent strategy for your business growth in digital marketing.

Dear Readers, If you have any queries/suggestions feel free to reach out to us through the comment section. We would love to hear from our visitors!

November 19, 2020
11 ESSENTIAL DIGITAL MARKETING TACTICS TO GROW YOUR BUSINESS
Business growth depends on the right digital marketing tactics because with the right marketing plan and the wrong Marketing tactic, you tend to fail therefore the equation of marketing plan and marketing tactics should always be right. It might look a bit tricky at the start but once you master these tactics you can enhance your brand value digitally in a more organized and strategical manner.

This article will be discussing the 11 most important digital marketing tactics that you must adopt right now to boost your business online.

Digital Marketing Tactics
- EMAIL MARKETING
Email marketing is the most important digital marketing tactic as it connects all other options. In email marketing, you send personalized messages to your customers and share information regarding your brand or any new content. If you have any latest offer or any new event coming up on your social media platform you can just send an email to your newsletter subscribers and inform them. It is the most effective way to keep your customers engaged and even bring in new ones. Research has shown that most people prefer email marketing over any other social media marketing as it helps customers to get in contact with the brand directly and for companies it generates higher ROI.
- CONTENT CREATION
Another essential digital marketing tactic is content creation. Companies should be creating content that people can relate to and can take interest in. Whatever you create, whether it’s a blog, newsletter, or posts, it should be compelling. It should give a clear picture of your brand so that potential customers can engage themselves in your brand and can increase your conversion rates.
- MOBILE MARKETING
Mobile marketing is a digital marketing tactic that attracts mobile phone users. We all know how mobile phones are the most effective communication tool nowadays and companies must have this strategy as their digital marketing tactic. Mobile marketing helps people to get personalized information even if they are traveling from one place to another. Even on the go people can get whatever they need wherever they want. Mobile marketing works by showing ads on smartphones, tablets, and other mobile devices. It increases the reach and helps companies to get more engagement from users.
- SOCIAL MEDIA MARKETING
Another most important digital marketing tactic is social media marketing where companies share content related to their brand information and services they offer on various social media platforms. Social media marketing is the most effective tactic for business growth online as it is free of cost and it has more reach than any other tactic can ever have. Which social media marketing companies can get more leads and insights on their brand.

We can help you enhance your mobile marketing and social media marketing strategies through which companies can convert their visitors into leads and boost their brand on the digital platform.
- SEARCH ENGINE OPTIMIZATION
SEO helps companies to attain a higher rank on search charts of online websites like Google, Bing, and Yahoo. By optimizing their website companies can get heavy traffic and more engagement from people which in return is helpful to increase their investment and conversion rate. SEO is attaining a lot of popularity these days and many companies have optimized their websites to boost their traffic online.
- CUSTOMER SERVICE
In this digital age, everything that used to happen in an office on a desk is happening online which has made the entire process much easier and with this advancement, only customers have started to engage more via digital platforms. When customers purchase something online, they inquire and file complaints online and if companies fail to respond to their needs accurately, that can harm the brand image and you can lose your customers forever. Sweet is very important for you to cater to customer needs efficiently and for that various tactics come under customer service that companies can adopt. Customer service as a digital marketing tactic is very important as it builds a direct relationship between you and your customers and good customer service boosts your brand value in the market.
- WEBSITE ANALYTICS
Analyzing your website is important to keep your brand up to date and working efficiently. Web analytics helps you to analyze the performance of your marketing campaigns online. It gives you brief insights and data about the working of your content on various digital platforms. The importance of web analytics does not need more explanation as it is very clear that knowing and understanding your progress report is important for your business to grow.
- RETARGETING & REMARKETING
Another most important tactic for Digital Marketing is to retarget your previous customers and remarket your brand among them. People tend to visit websites, go through them but get distracted before they take any action, and in remarketing you display ads to them based on their actions that they took on your website. It helps customers to get back to your website and complete their actions as if they already have a product waiting in the cart or if they wanted to buy something. This tactic helps you to get conversions from your prospective customers. Retargeting and remarketing is the most efficient tactic that companies can use for their business growth and it also creates a brand value and develops a trustworthy relationship between them and their customers.
- VIDEO MARKETING
We all are aware of how videos engage more as compared to written content by using video marketing as a digital marketing tactic companies can engage more people in their brand. Video marketing requires creative ways of developing your boring content into an attractive one so that people can show interest in that. After creating attractive and engaging video content, companies can showcase and post that on social media platforms like Instagram, Facebook, and YouTube that have a wider reach.
- PROGRAMMATIC ADVERTISING
This is the most efficient digital marketing tactic as it helps companies to automate their buying and selling of online ads. With the help of programmatic advertising monetary exchange has become effective and it saves you a great deal of time. In this advertising companies use software to purchase digital advertisements that are paid advertisements and it gives those team members more time to optimize and improve their ads. Programmatic advertising helps you to reach a wider set of audience.
- AFFILIATE MARKETING
As the name suggests, affiliate marketing companies collaborate with other people who make sales on their behalf, and in return, you just pay a particular amount of the percentage of the sale that those people generate. It is one of the most effective digital marketing tactics as it takes the pressure off the shoulders of the companies and it is also cost-effective as you just pay for the sale that happened. Affiliate marketing also builds trust among the customers as people tend to trust people who are more friendly and whom they know by face, so companies can also collaborate with people who are well known by a larger set of people.

These 11 digital marketing tactics can help you to change your business outlook completely. Many companies use these tactics on their own if they have a well-organized team or their digital marketing or else they hire a digital marketing agency to do the job for them. We provide all these services in all of these digital marketing tactics that companies can use for their benefit and can enhance their marketing strategies.

Dear Readers, If you have any queries/suggestions feel free to reach out to us through the comment section. We would love to hear from our visitors!
November 18, 2020
What is the difference between SEO, SEM and SMM?

Want to know what is the difference between SEO, SEM and SMM?

Today, people search for every single item on Google or want to visit your social media presence after they know you. And if you are not present there you will definitely miss something really very important may be a major part of your business.

Just to avoid that, internet marketing becomes inevitable in today’s world.

There are a lot of techniques that are available to promote or present your brand over digital platform. Businesses fail to understand the role of each one of them but it is of prime importance to know which technique is best suited for your domain or field of business.

Here’s the difference between SEO, SEM and SMM.

Search Engine Optimization (Google, Bing, Yahoo)

Search Engine optimization is a set of various ongoing practices used to increase the visibility of your website on search engine and various other blogs. It helps you get discovered online through top SERPs like Bing, Yahoo and Google. These techniques also help recover the ranking of a website or SERP of a business portal. The goal of any website is to drive traffic to the portal, using high-quality traffic to the website or outrank the competition while winning new clients.

Search Engine Marketing (Google Ads, LinkedIn Ads)

Search engine marketing also popular as sponsored listing involves the assignment of targeted advertisements in the search engine results of a user. It improves your chances of being found when the user is looking for relevant services. Based on your choice and filters the paid ads will be experienced by the audience that you have targeted which means you will be getting relevant leads and high-quality traffic to your portal. And using this marketing strategy you only pay when the visitors click on your ad. SEM is considered one of the most efficient forms of marketing.

Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn)

Social Media marketing is an important way for almost all the businesses to reach the potential client. A strong social media presence viz, an active FB, INSTA, TWITTER handle says alot about your brand. It basically acts as a digital recetptonist of your brand. Having a social media presence has become an inevitable part of a business these days this eventually brings trust of your customer to the brand which in turn helps build a relationship with them in a longer run.

As SMM could build your brand similarly it has the power of demolishing it too. So it becomes really essential to value your customers and their queries that have been raised over these platforms.

Now, that you are clear with the concept of SEO/ SMM /SEM, you can easily make out which services you need to avail and escalate your business.

September 19, 2020

Get Offer

Hello,
Do you want 100 Leads in 7 Days with our FREE Trial?

Notice: ob_end_flush(): failed to send buffer of zlib output compression (1) in /home/creatizq/public_html/wp-includes/functions.php on line 5464

Notice: ob_end_flush(): failed to send buffer of zlib output compression (1) in /home/creatizq/public_html/wp-includes/functions.php on line 5464