Tag: how-to

Facebook Ad Strategy – How to Grow your Business in 2024

Facebook ads being the most popular of all the ad platforms worldwide also need scaling up periodically with an optimized Facebook Ad strategy. Often, it becomes distressing for companies that cannot master the scaling up game of Facebook, and in return, they do not reap the maximum benefits of their campaigns. There is a certain universal concept that works on Facebook ads, for example, when you spend more on your ad crusades, your return rate goes down including reach. With every low reach, your conversion rate also decreases.

Facebook Ad Strategies

And, at this point advertisers start to believe that Fb ad campaigns are not made for them whereas all they have to do is use some tactics to boost their Facebook ad strategy. Companies need to keep up with new algorithms launched by Facebook and change their ad creation timely to avoid ad fatigue. In this article, we will show you the four best ways to skyrocket your Facebook ads strategy. 

  • Target new users

Facebook provides various ways to research the interest of your potential buyers and find people alike to their persona. With Facebook ads, you can connect with new audiences in the following ways that are considered most effective to scale up your strategy by engaging new customers.

  • One way to target lookalike audiences is by their behavior as interests whereas another way to target similar people is through customers who are already one step further in the funnel for example analyzing and following people who have added products to your cart, have checked out, or even watched your videos recently. 
  • Look for a new location based on the budget you sell your products. You can invest money in your ad budget in the financially good places or the states that have had higher conversion rates on your site previously.
  • You can look for new interests that people nowadays are engaged in by using the Facebook audience insights tool or you can spend time examining platforms where they spend the most time, like, YouTube, Instagram, Pinterest, and various Facebook groups to come across patterns and behaviors that are common to your marketing and you can incorporate it in your Facebook ad strategy. 

 

  • Retarget with exciting offers

To scale up your Facebook ad strategy it’s important to keep the current audience engaged and you can do that by changing the ads that you have been showing them. Your ads must appeal to different interests or different people. Companies can change their ad creatives, use images, and more visuals to make it aesthetically more appealing. You can also change your ad formats and targeting options in it. 

  • Add new information to your ads

Many advertisers overlook the strategy by considering it simple, but it is the most effective strategy to scale up your Facebook ads. Facebook get more engagement when you keep on showing the new product to your existing customers adding new information on the ad set goes a long way in eliminating this strategy altogether by thinking we already have a well-established fan base can be a little ignorant on the side of the companies, therefore triggering your audience with new Facebook ads periodically is beneficial for business owners and the brand itself.

 

  • Lose your pocket

 Increasing the budget is significant for scaling Facebook ads. When you put more money, you invest to get more results even if you set a budget that is weekly or monthly. It can be risky to fathom the idea of putting money where the return is not guaranteed, and it can easily scare off company owners. But, by following Facebook’s ads guide on how to manage and set your budget you can wisely invest your money to scale up your Facebook ad strategies and get ROI. 

 

  • Split test

This is the new feature that is launched by the Facebook ad manager where you can have a split test of your ad campaigns. Earlier, companies could only set a limited budget for their ads which made it difficult for them to test their campaigns among new users. With the launch of this new feature, you can easily test your campaign by setting a large budget on various ad sets and once the Facebook algorithm recognizes the best ad set with larger engagement, it will shift the maximum budget to it without any hassle. 

 

  • Use automation to scale your Facebook ads

Once you start with your campaign and split testing your ad sets, it can be exhausting, and to manage all the overwhelming tasks Facebook automation tool is the best road to go for. It is helpful to deal with automation scaling because with this you can adjust your scaling as per the opportunity 24/7. You can have a precise and timely managed automated Facebook ad with our help. We provide you with the best tools through which you can have more control over your ad selection process.

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  • Use the copy of successful ads

Scaling up Facebook ads works best when marketers launch a copy of a successful ad on a higher budget. The automation of duplicated ads can be done with the help of the Facebook ad manager. Once you see your original ad is working well, you can spread an exact copy of it on Facebook rather than working on a whole new ad set. Although, this way has a little risk of overlapping your audience, as your duplicate ads will often target the same audience only. 

 

  • Avoid bidding low, manually

Many companies use manual bidding where they set the bar of the bidding low to win the auction. In that case, the ad set does not spend budget accurately that prevents it from scaling the Facebook ads. When a company faces deliverability that is low as expected they should increase the bid slightly, till it starts to be shown and delivered in the auction. 

 

CONCLUSION

In the end, all you need is a deeper understanding of Facebook ad metrics and the potential that it possesses. In the beginning, advertisers have to let go of their greed of doubling or tripling their Facebook ad budget to have a greater rate of investment. Instead, focus on taking gradual steps in the investment rate in return for your investment. Sometimes the process of scaling up the Facebook ads can be a little monotonous and overwhelming, but advertisers should have patience and should not rush through the process if they wish to have long-term results. Keep on optimizing your ads with the tips that we shared above and hang in there for better and multiplied results. 

 

10 Email Marketing Strategies for Business Growth

Email marketing has been a significant mode of connecting with customers in the marketing field for a very long time. Businesses consider email to be a much better and effective way to engage new customers than social media platforms like Facebook, Twitter, Linked In, and Instagram. A business’s success is measured by its sales and with the right email marketing, it can generate a higher rate of investment for its brand. With an increase in the user number of emails every year, it is becoming one of the best ways to boost your business. 

 

We provide marketers with the best email marketing strategies as per the latest trends and millennials to grow their business and build their brand in the crowd. Let’s talk about some effective strategies that you can incorporate in your business to level up your email marketing game. 

This image represents email marketing strategies

Mobile-friendly emails

Sometimes, certain emails do not open on our mobile phones, or even if they do the fonts and designs are ambiguous that leads customers to show no interest in your brand or even in your mail. Mobile is becoming the total saviour in today’s times, so companies need to optimize their mail for mobile phones to convert subscribers into potential buyers. Make sure your email fits not only the screen space of the desktop or laptop shops but also the mobile screen. To make email mobile-friendly, companies should create mails that fit in just one column and they can also try using small images but bigger fonts which tend to engage with more customers.

 

Personalized emails

This is one of the best tactics that benefit companies a lot. Personalized emails bring more engagement and have a higher open rate as compared to normal email. Many people think personalization means using people’s names in the mail but it is more than that. It’s about adding little details in the mail that tells people that they are important to you and you want to offer them your best services. In personalized emails, you can send people emails on their birth dates and engage them with your brand in a more effective way. 

 

Use A/B testing and other features

We have heard about AB testing on Facebook Instagram and other websites but it also works equally in email marketing. Continuously using A/B testing helps companies to understand which type of emails are more engaging. They can use a call to action buttons in their emails, change the format of the subject line with every mail, and can use a different layout for messages. Each change in A/B testing brings in different results, for example, call-to-action increases sales whereas the change in font headlines and images brings in more engagement by the users on your website. Using friendly language in your emails helps in impressively increasing leads. 

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Intertwine social media and email

To make the email marketing game stronger, the best ways to integrate social media with it. A large number of people use social media nowadays which gives you the possibility that your subscribers are also on social media platforms. When you connect both the things you build a stronger relationship with them. People tend to go through various sites and platforms before they make a purchase and look for influencers, social media reputation, and authenticity and social media is the right platform to check a brand’s originality. You can connect your email directly with your Instagram or Facebook page that will lead people to your site and will bring in more engagement.

 

Wait for the right time

To have successful email marketing timing matters a lot as it increases the open and click-through rate. Choosing the right time to play your email strategy leads to more customer conversion. You don’t have to stick to the fixed timings and can try your ideal timings as no single timing fits every marketing company. 

 

Subject line

Generally, people open emails when they find a subject line relevant and that is the whole purpose of a subject line in an email. Keeping the subject line to the point is not the only thing that matters but also keeping them short works in the favour of a brand. Subjects that have 5 to 9 characters have a higher open rate so companies should use this strategy for their business and make their subject lines short and catchy. 

 

Inactive customers

When you don’t provide people with enticing information or an offer they tend to unsubscribe and that is how companies lose a chunk of their subscribers every year. To keep your subscription list going on, make sure you keep your existing customers engaged which is cheaper than engaging new subscribers. Various polls and exciting content can help you in re-engaging your inactive subscribers. It serves as a motivating force for them. 

 

Bifurcate your subscribers

Every person has different interests. By bifurcating subscribers as per their interest, you engage with them smartly. Email segmentation helps you to keep a larger percentage of your subscribers engaged and happy. When you send them emails in which they would be interested, it helps you to get more clicks and it also leads to more conversion.

 

Call to action button

It is very important and has proven effective many times that companies add a call to action button in every email that they send. The call to action button compels prospective customers to make a purchase or take any other significant action. It can be in the form of links, by now or click here. It is an effective way to get conversions more than any other strategy. To make a call-to-action button effective, companies must use only one call-to-action in their mail because when they use more than one call-to-action button, people tend to get confused which leaves them disinterested in the email. 

 

Warm welcome mails

To make new subscribers interested in your brand, companies should send them a welcome email where they can tell them about their brand, invite them on their site and thank them for their subscription. The first mail that is sent to a new subscriber works as a first impression which must be good to keep them engaged in the future. You can also inform them about your future events, any sale that is coming up on your site or any other valuable information that you think will interest them. 

 

Conclusion

Email is the best medium for marketers to have a personalized relationship with their potential customers which also creates a loyal and trustworthy relationship between both. It is free of cost and it does not require much effort, just the right strategy which we can provide to our clients and help them raise their conversion rate which will ultimately lead to their business growth. By incorporating different tactics and mix-matching all of them, marketers can boost their brand and generate more sales.

10 ways to generate leads to succeed in your business

Leads play the most important role in determining the working and success of a business. Leads are the prospective customers who engage with your brand and sometimes even promote it for you. Leads help to increase the conversion rate of a business therefore for business growth one needs to have a sturdy strategy to generate leads.  Marketers can incorporate lead generation strategy in any form either through email marketing or content marketing, but you need to be sure that that strategy works for you. 

Many marketers consider lead generation to be a difficult task and less effective but that is not the case. It might be time-consuming, but it is the key strategy for any business growth. Therefore, to ease up all the hassle related to lead generation we provide marketers with the best lead generation strategies that give a boost to their business and create more leads for them. 

Here are the 10 most effective tips that every marketer should do to generate leads to grow a business.

10 ways to generate leads banner for digital marketing agency

 

Create a Target content

To make people interested in your content you have to give them the content that they want to see, and it varies from each to each and section to section. This is one of the best lead generation strategies where you make the content as per the audience you want to attract rather than just making bland content because one thing never fits everybody. So, you must do more hard work and research in making your content more targeted to get more leads.

Quality wins

Making irrelevant content in bulk just because you must keep your blog running is the most negative thing you can do for your business. It is an unsaid thing that quality is more important than quantity because millennials anyway don’t go through hundreds of posts if the first one does not impresses them so keep in mind that even if you are posting one content per day on your blog or site it should be worth and interesting enough to attract leads and keep them engaged. 

Use email marketing

Email marketing can be the best strategy to grow business within the lead generation and it is the most cost-effective one. Do not overflood your subscriber’s mailbox with irrelevant information because if they find it unnecessary, they will unsubscribe you instantly. Send a creative mail to them once every week or once in two weeks incorporating valuable offers with it. Add links to your site and landing pages and call to action buttons that tell your subscriber what you want them to do as a marketer. Later, you can send them to thank you emails with the help of automation. In email marketing, you need to keep your subscribers engaged and make them know how important they are for your business.

Get leads. Get sales. Get growing. [2] 
 

Connect with social media

For lead generation business strategy, it is important to keep your social media activity every day. Social media is a part of everybody’s routine nowadays and it is the best platform to grow any kind of business. It is beneficial for creating brand awareness and connecting with potential customers. To build your business on social platforms, post content on Instagram and Facebook, be a part of business groups on LinkedIn and spread the Market wherever possible. Be active on pages and reply to people’s queries and comments as regularly as possible. It helps in building a loyal and trustworthy relationship that is very important for lead generation. 

Take help of influencers

Social media has a tremendous number of influences with huge followers. Engaging and collaborating with them can help you boost your business and get you more leads. When you engage with influencers, they post your content on their site and pages or mix matches with them which helps your business to reach their followers and increase your reach. When You reach new people, you get a new range of potential customers which also increases the possibility of generating more leads for your business. 

 A/B testing

Trends keep changing and to keep up with them it is important to know about them therefore in business never assume that you have mastered everything. Evolving with the latest strategies is very important if you want your business to create more leads for you. A/B testing is the best way to know if you are keeping up with the new era or if you need any changes in your process. Keep testing your email marketing strategy, content creation, and landing pages for sure. When you change your outlook as per the audience you reach more people, and they get interested in your business hence generating more leads for you. 

 Brief landing pages

Generally, businesses get leads from their landing pages so the more you keep your landing page precise and with relevant information the easier it will be for them to go through it and act. Use images that look interesting and connect with your information, put links at the end, including forms and social media buttons which will make it easier for leads to reach you on different platforms and take action. 

Separate team 

To take lead generation to a next level companies need to understand their niche and strengths and work on their weaknesses. It can be a tough task but to keep up with it you will have to put in efforts every day by testing your platforms and making changes as per the new trends and when you don’t have a separate team for this the outcome can be pretty much average. So, it is the most important tip for businesses to have a separate group of people working on just lead generation or if you want to do it without any stress you can always take external help that will help you to improve the satisfaction level of your customers. 

Powerful language

Language can put a strong impression on people therefore you need to have a well-crafted and powerful headline that not only helps you to get targeted leads but can also help you increase your rank in search engines. One way to have a strong headline or even caption for your posts on social media is to incorporate verbs that capture the essence of the entire information. We provide our clients with the best copywriters who craft the content for your landing pages and social media platforms in such a way that impresses your leads and makes them check your content and engage with your brand more. 

Valuable offers

Compelling offers generate more leads, for sure. Give people offers that make them interested in buying your products or even just looking at your site. To create a valuable offer, you will have to do your research to understand the kind of lot you are dealing with and then create your offer as per them. A valuable offer can be of a major contribution to the lead generation for your business. 

It is that we have discussed the most effective tips that every marketer should follow if they want to generate more leads for their business. Fostering people with regular content that is relevant and interesting can be beneficial for the growth of a business.

 

Dear Readers, if you have any queries/suggestions feel free to reach out to us through the comment section. We would love to hear from our visitors!

How to Choose the Right Digital Marketing Agency in 10 Easy Steps?

Choosing the right digital marketing agency should be the foremost thing that companies should have in their minds for business growth. The idea of digital business sounds very interesting and easy but it requires a lot of creative and strategic approaches, therefore, many companies decide to hire a digital marketing agency rather than creating a team in the organization itself. Hiring an outsourcing agency is much easier and advantageous for companies as creating a digital presence for business growth becomes someone else’s responsibility which takes the burden off their shoulders. 

Hence, it is very important to choose the right digital marketing agency for your business. Below are the 10 easy steps through which you can decide which digital marketing agency is best for you. So let’s dive into it.

choose digital marketing agency

  • What Do You Need? 

The first and the utmost important thing that should be clear to the company is what do they want? Until and unless companies do not have their goals and desired outcomes sorted they cannot choose the right digital marketing agency for themselves. When companies are very well aware of the goals they want to achieve communication between the agency and the company becomes much more comprehensive. Once companies know what they need from the agency to offer them, agencies can also comprehend in the same manner which allows both sides to save time. 

  • Previous Work

The second most important step in choosing the apt digital marketing agency for business growth is by looking into the previous work that the agency has done. Big agencies normally have a lot of experience and a lot of clients which can help you to understand the agency in a much better way. By looking into their past work companies can understand the work they do and can analyze if the agency will be able to offer what they desire. Companies can look into various agencies that work in the digital arena and can choose the one that fits them the best. 

 

  • Website

Another step to know if the digital marketing agency is right for you is to check their website. The website of a digital marketing agency is like the cover of a book. Generally, people say don’t judge a book by its cover but when it comes to digital marketing it’s very important to look into the cover. By checking out the website of the agency companies can analyze the way the agency handles its website and if they can cautiously handle the company site. For example, Creative Keedas has its website perfectly articulated and designed in a manner that customers can find everything on that website easily. An agency’s website creates a very big impression on the mind of companies, therefore going through the website before selecting an agency is the most important step that you cannot avoid. 

 

  • Reviews And Recommendations

In this Gen Z, none of us invest money on any product before going through the reviews and recommendations section then why should we compromise when it comes to hiring a perfect digital marketing agency for our business. Before choosing any agency one must go through the reviews that the past clients or companies have given for that particular agency. The easiest way to do that is by either Googling about that agency or by taking the help of LinkedIn. At LinkedIn, you can find many digital marketing agencies like ours and the previous work and the reviews that we have received. You can also find people’s recommendations regarding digital marketing agencies which you can take into account. 

This step may have its shortcoming as not many agencies have their profile on LinkedIn or even if they have, you may not find more reviews for the reference. 

 

  • Ask Questions

If you decide to go with a particular digital marketing agency and you meet its manager or any authoritative figure, it’s very important to ask questions related to your brand and company. By asking relevant questions you can get to know the agency better on a personal level. You can ask questions like how will they help you in achieving the goal that you have in your mind? Or who will be in charge of their project? And most importantly how will the measure return of investment? Measurement of ROI is very important as it helps you to evaluate the efficiency of the investment that you have put in the venture. Once the agency answers the questions you can have a better understanding of what they have to offer you and if they are the agency you are looking for. 

 

  • Realistic Promises

During the interaction with the agency, you need to note the kind and the level of promises that they are making. Any business growth on an online platform does not happen overnight, it takes time and effort. Therefore, if an agency makes a promise of optimizing your brand visibility online to number one in just 15 days then please consider it as an unrealistic goal. Many agencies make big promises just to impress you but it is a huge Red flag to take into notice. It is a very important step in choosing the right digital marketing agency for your brand and companies should carefully see if the agency is being transparent and should measure the promises of agencies on a realistic and unrealistic scale.

 

  • Team Members

Every agency has a set of team members that work on a particular project. When choosing the right digital marketing agency for business growth companies should have a clear picture of what kind of a team that agency has. A digital marketing agency has a team that is specialized in different digital aspects that are later put together on a single project. Therefore, to know an agency better it is very important to know its team. Companies should know the field that the team members of that agency are specialized in and if they can offer the right strategies for the promotion of their brand. There are two ways to know the team. A) By setting up a meeting with the team members where you can interact with them and can understand what kind of experience they have. B) By checking the about page of the agency where they have space special dedicated to the introduction of the team members. On our website, we have a brief introduction about our team members which companies can use to refer and make their minds. 

  • The Culture at The Agency

Every digital marketing agency has a culture and a vision that they follow. While interacting with the agency companies can comprehend the culture and the atmosphere that the agency has and if it complements the work environment themselves. The work environment of both sides must tune in together as it helps in bringing out a healthy outcome.

Also, if the vision of the agency does not match with the vision of the company then it would be a complete waste of time for both sides therefore companies should keep this step in their mind while choosing a digital marketing agency for their business.

  •  Demo Task

Even after considering all the steps and the measures if companies still have a little doubt if the agency is right for them then the best option is to give them a demo task. Companies can give digital marketing agencies a task by which they can evaluate the strategies that the agency would use for creating the digital presence for their brand. Suppose you give the task of creating a video that has graphics in it and the work that the agency does can help you in assessing if the video was up to the mark and if they can offer you the desired result in the future. 

  • Contract Signing

After completing all the steps the last and the foremost step is of signing the contract with the agency. While signing the contract you should keep in mind that the contract is flexible and has all your needs and desired outcomes accommodated because you don’t want to be trapped in a contract of 6 months or 1 year where you cannot get the content as per your wish. The contract should have a clear understanding of what both parties are offering and are gaining from this partnership. Companies on the other hand should also take the expense amount into notice and can negotiate if needed. 

Business growth has become very easy with the advent of the digital platform but to have the right graph of growth it is important to have the right digital marketing agency on your side. So above are the 10 easy and most important steps that you should keep in mind while choosing a digital marketing agency for your business. Don’t put a full stop on the first digital marketing agency that you come across but keep exploring while keeping all the points in your mind.

Ultimate Lead Gen 
We, at Creative Keedas, have a company culture that works on three fundamentals that are Learn, Execute, and Evolve. We let our team members execute their vision and evolve in the period that they spend in our company.

Dear Readers, If you have any queries/suggestions feel free to reach out to us through the comment section. We would love to hear from our visitors!

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