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8 tips to improve B2B marketing strategy

8 tips to improve B2B marketing strategy

The digital landscape is continuously evolving and therefore companies are required to keep up with the changes. Businesses are likely to fall behind in the rat race if they don’t step up their game. Whether a business is B2B or B2C, both require boosting....
Facebook Ads vs Google Ads – 2024

Facebook Ads vs Google Ads – 2024

Facebook ads vs Google Ads – The most common question that prevails in the digital advertising space.  As a digital marketing agency, we have come across various clients that ask this question and to all of them our answer remains the same that, “It...
Inbound Marketing vs Outbound Marketing

Inbound Marketing vs Outbound Marketing

Inbound and outbound marketing are the two different approaches to digital marketing. To ace the marketing platform it is important to keep evolving and change tactics with changes in trends and strategies. One of the biggest changes that have happened over the years...
Importance of Influencer Marketing in 2024

Importance of Influencer Marketing in 2024

Social media has become a relevant platform for online marketers and with the increase in Influencers, it is expanding every day. Influencer marketing was previously limited to popular celebrities but with the rise of social media, influencer marketing has spread its...
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