Creative Keedas – Best Digital Marketing Company in Ahmedabad

Tag: advertising

Facebook Ads vs Google Ads – 2024
Facebook ads vs Google Ads – The most common question that prevails in the digital advertising space. As a digital marketing agency, we have come across various clients that ask this question and to all of them our answer remains the same that, “It depends on your business.” There has been a conflict between Google ads and Facebook ads in terms of the best marketing platform, but both have their ways of promoting a business. Choosing the right advertising platform is still confusing for those who have just started their online business promotion.

We accept that the decision of spending every single penny can be difficult for companies who have allotted limited budgets for their digital marketing. Therefore, in this article, we will be discussing which of the two platforms is better for your business in the long term by evaluating their visibility rate, leads, sales, and return on investment rate. We have compiled all the factors on the basis of which you can easily analyze the comparison we have made of these two debatable ad strategies and how you can incorporate them to have a wider marketing strategy.

Facebook ads vs Google Ads

Before comparing them on a technical aspect let’s understand the meaning of both the ads.

Google ads

Google has been growing intensively every year and with its ads, business owners tend to grow themselves as well Google ads is the most popular pay-per-click way of advertisement in this advertising strategy you only pay when a user clicks on your advertisement and hear you play with keywords you incorporate few words and phrases that tend to generate results and provide you with a higher rate of investment you pay to find new leads for your business with the help of Google ads. Google ads are famously known as paid search because here companies pay to have new customers.

Google is a widely used search platform with around 3.5 billion searches every day it provides people who wish to advertise their brand. It lays out an unrivaled rate of users on the platform. Google works on two networks search and display in search companies thousands of keywords in their bidding list that targets their prospective customers. Whereas in a display, advertisers play with visual ads providing them with a larger scale brand awareness without PPC-driven conversions.

Facebook ads

Facebook ads are popularly called paid socials where people find your company and companies don’t run after them. Facebook ads have become a remunerative element of the promotional strategy on the internet. People reveal too much regarding their interests and their experiences and ads try to engage them according to that. It is widely used by millions of people and thus, has become a platform full of competition and potential.

On paid social, you find prospective customers as per their behavior, and in things, they find themselves interested in. Facebook ads being a newcomer in the digital advertising world is continuously rectifying its solutions and ways of advertisements every year, setting a benchmark at paid social advertising. With its modern and more natural advertising policy, it has become an integral part of the business’s marketing strategies. Following are the reasons that make Facebook ads the best way to advertise a brand.

Let’s compare both the ad platforms at various factors to have an in-depth understanding of which platform is better for your business to advertise its brand.
- AUDIENCE RANGE
Google has an enormous reach audience with approximately 5.5 billion searches every day while Facebook has around 1.73 billion active users on its site with Facebook being highly mobile-friendly its revenue is up to 90% making it an opportunity that no company should let go off. The range of audience on both platforms is gigantic, which makes it unfair to determine just one platform to be the accurate one for a company.

To understand the platform that is right and aligns with the policy of the brand you should consider questions like if the brand you are advertising is search-based or social-based and if the platform that you are choosing has an active number of users related to your brand. Sometimes, even with a larger audience, Google is unable to promote your brand if a user is not searching for your product and with the launch of a new product Facebook is the best platform to spread the word about it. Therefore, it depends on the factors that your business is working on.
- BUYER INTENT
Facebook ads are generally less effective when it comes to converting leads into purchases immediately and Google ads with them out in that case Facebook ads are more oriented towards building a brand where you can socialize with users by creating groups and telling them about your brand. Google arts are most effective when it comes to having a higher purchase rate.
- RATE OF INVESTMENT AND COST
Rate of investment and cost of investment are the most important factors that you should consider before choosing your advertising platform. The cost of investment on Google varies from keyword to keyword and as per the industry around Rs.81.2 is to be paid for each click with an average of Rs. 472 per click. Facebook ads are relatively cheaper than Google ads even in a per click system it is Rs.31.5 every click on a Facebook ad. The average cost per click on Facebook is slightly lesser than Google with an average of Rs. 263 approx.

CPC depends on two factors: industry and placement. Even though Facebook is cheaper, Google ads are considered better when users make their buying decisions as Facebook is often effective in creating brand awareness. The cost per action of a company determines if a company has a secure rate of investment. CPA also varies on well-targeted ads that can convert leads into purchases in case of CPA also Google beats Facebook in terms of being expensive.
- TARGETING OPTIONS
Google, as well as Facebook, provide different options for targeting your audience of a specific demographic such as age, gender, location, and financial status and even retargeting your existing users. When the targeting options are analyzed, Facebook wins in having a wider and advanced range of targets. On Facebook, you can target the audience as per their interest based on the information that they give to Facebook on their own. Here, you can have detailed targeting in a more synchronized manner that you cannot have on google. Facebook ads help you to target audiences that are similar to your current users by matching the data which is beneficial for the advertisers.
- FORMATS OF ADS
The format of ads is dependent on the type of the campaign Facebook is certainly a more creative platform that makes it a better platform for creating brand awareness and a trustworthy relationship with customers whereas Google ads have a set of predefined sizes to create a graphic for display purposes. Companies can use extensions to add extra text and information but still, it would have a limited area to explore and create an ad that can catch potential customers. On the other hand, Facebook gives you an option of using visuals and aesthetics to boost your information that many companies take into consideration when they choose the best fit for their advertising agenda.

CONCLUSION

To decide the best fit for your campaign companies should ask themselves a few questions, before planning their campaign strategy. If you are looking for immediate sales you may opt for Google Ads and if your vision is to expand the reach of your business, product, or service you may pick Facebook ads as a marketing option.

Generally, the advertising platform also depends on the industry that a company is working towards. If you are working as a B2B or even B2C company, you can prefer google ads, whereas, Facebook ads are considered to work effectively in the case of B2C. B2B also flourishes with the help of Facebook ads if the motive is to remarket a product or target a similar audience.
March 25, 2021
Inbound Marketing vs Outbound Marketing

Inbound and outbound marketing are the two different approaches to digital marketing. To ace the marketing platform it is important to keep evolving and change tactics with changes in trends and strategies. One of the biggest changes that have happened over the years is the shift from outbound marketing which is known to be the traditional approach to inbound marketing which has been adopted by several companies in the last few years stating it gives more leads and reliable results.

We provide our clients with both the marketing approaches as per their company’s demands and in this article we will be discussing “Inbound Marketing vs Outbound Marketing” and which marketing approach is more effective in the digital world. First, let’s understand what is inbound and outbound marketing.

Inbound Marketing vs Outbound Marketing

INBOUND MARKETING

Under this marketing strategy companies create quality content that focuses on making more people interested in their company and brand without any pressure or force. It’s a more natural marketing approach than outbound marketing. You post content that people can relate to and get interested in and ultimately bring inbound traffic which you can convert later on.

OUTBOUND MARKETING

This digital marketing approach is one of the oldest strategies where you show your content to people by interrupting what they are doing on that point. In short, you force your brand information on them. This strategy includes promotion through TV, radio, newspaper, banners, mail, etc.

This approach has become less effective in today’s time where people want to control what they watch and do every time. You cannot interrupt their activity or force them to get interested in something which sometimes can lead to a negative impression as well. This strategy works on a non-digital platform causing no benefit to modern internet users.

To give a clear idea about what marketing approach is more vital we have laid down certain differences for you to look at and have an informed opinion.

ENGAGEMENT RATE

Outbound marketing

As we mentioned above outbound marketing interrupts the activity of people. Its motive is to engage a large audience at once, hence post content that people don’t relate to most of the time and interrupt them with irrelevant ads. It’s not that everybody finds the content that is posted by you under this approach irrelevant.

There may be a small percentage of people who might be interested in those ads and can provide the company with the lead and conversion rate. But with increasing competition, this approach might not be very much of an advantage for marketers to engage people.

Inbound marketing

In this marketing approach, you can choose the platform that is convenient for the users and not just for the marketers to see the content related to your brand. You connect with people in this marketing approach as per their permission and spread your connection and channel on the web.

When the audience willingly engages with a brand it creates conversion at a higher rate than a forceful marketing approach. You work as per your users and use a targeted strategy by building SEO and your landing page following their preference that brings more engagement.

POSITION OF A BRAND

Outbound marketing

With outbound marketing companies generally remain at the bottom because the relationship that they create with the customers is based on attention-grabbing and not on the value of their brand. In short, they don’t excel in making their brand a major hit or even stand out in the market.

There is no doubt in this marketing approach as well you get conversions and leads but you don’t have a brand that people are talking about worldwide but that you can achieve from the inbound marketing strategy.

Inbound marketing

Here you create content that is appreciated by people which engages a larger audience. This marketing approach is completely transparent and helps people to get to know about your brand closely without any force full grabbing.

With this approach, you become the limelight of the industry, and with the inbound marketing approach your position and create the brand value of your company from where you can just thrive ahead with your strategic ideas that boost your company’s conversion rates.

CONTENT DISTRIBUTION

Outbound marketing

This approach has a disadvantage as it does not work freely. You have to be dependent on distributors like newspaper companies, mail companies, and radio stations to publish your content so it reaches the market.

Companies spend a lot of money on distribution and if sales and conversion rates do not boost in favor of the company as per the investment, it can lead to a loss for a company in many ways. In this approach, your content delivers to people in some time and not instantly. The outbound marketing approach is not a frequent marketing strategy, there is always wait and cost that is invested in it.

Inbound marketing

In inbound marketing, you have everything in the reach of your hands and your control. Here, you create content and post it instantly and look for people’s reaction and engagement rate and start working on the next strategy. You build your brand yourself in inbound marketing.

The cost of assets is applicable here also but the process and result are constant and more effective than outbound marketing. Your assets do not go to waste at all and you might hit a speed breaker in the strategy but you pick up the pace instantly which is beneficial for companies.

MARKETING STRATEGY

Outbound marketing

The outbound marketing approach works on linear marketing strategy. Marketers choose a medium where they want to publish their assets, work on them and publish the same content on all the platforms and it ends their job for a few days and then after analyzing the engagement rate they repeat the same process. Even if they post on social media they use the same content which has been done traditionally for many years. They don’t have to juggle between different digital platforms every day at once.

Inbound marketing

Whereas inbound marketing has a more holistic approach which is more complicated than outbound marketing. Here, you continuously juggle more than one digital platform in hope of strengthening your side marketers. Generally, Companies follow traditional outbound strategies on social media as well but it gives them regular results only.

To get results that provide your brand with overall development and boost it is important to have a strong foundation, good content strategy, call to action strategy, keyword strategy that brings the desired higher results. A well-optimized site brings in more traffic and grows your business digitally in a more effective manner than outbound marketing.

We provide companies the strategies that not only boost their search engine optimization but also the quality of their content that they post on social media to engage people at a higher rate.

The above-mentioned differences would have given you a fair idea of which marketing strategy is more effective in terms of growing your business digitally. To be clear, inbound marketing works on 3 e-tailers attract, engage, and retain. Its sole motive is to attract an audience by creating interesting content, keep them engaged with their brand, and get conversion leads from their existing customers.

CONCLUSION

Many companies have been preferring inbound marketing strategy as it gives them desired results by engaging modern buyers, higher return of investment at a lesser cost of their assets engagement. It is considered to be the best foundational marketing strategy for modern times. Keeping in mind that outbound marketing is not completely ineffective and many companies use both the strategies by mix-matching and creating a balance. But yes, it can certainly be disappointing for companies to be completely reliant on outbound marketing because occasionally it can lead to results that might not be up to the mark for the company.

We provide marketers with strategies that are widely proven the best within the industry with the mix match of the latest tactics incorporating both the marketing approaches or even just one as for the brand’s preference.

March 23, 2021
SEO VS PPC: Which one is more effective for your Business Growth in 2024?
SEO vs PPC: Business growth on digital platforms has become tremendously easy nowadays but to keep the scale of the growth upwards you must choose the right Digital marketing service. The website of a company becomes successful when it gets heavy traffic and in the digital marketing world, there are two main approaches to generate heavy traffic on the site are Search Engine Optimization (SEO) and Pay Per Click (PPC). Both approaches thrive towards the same goal but they differ in strategies and the method of work.

We, at Creative Keedas, provide our clients with the digital marketing services of SEO and PPC both but that doesn’t mean this article will be pushing you to adopt either of the services as your marketing service. This blog will be completely unbiased and will tell you about the advantages and disadvantages of both the digital marketing services and then you can choose the better option for your business growth. So, let’s get started.

SEO vs PPC

Search Engine Optimization:

In SEO, your site is optimized in a way that generates higher visibility on online searches. More visibility tends to attract more attention from potential people as well as people who already know your brand on your site. Search engines like Google, Yahoo, and Bing have various bots that go through to the search web pages and collect relevant information from different sites and put them together as an index. Then the search pages determine the order in which the result of a particular query will be shown as per the algorithm of the search engines. SEO uses various keywords that make you more visible on the internet through voice searches and featured snippets.

To reach the customers a brand needs to be on the top in search results and Creative Keedas provide you that opportunity to be on the top with its help. Our digital marketing experts help you to boost the visibility of your site by using the right marketing technique for your brand.

Now let’s talk about the advantages of SEO
1. Cheaper: SEO is cheaper than PPC and also free of cost if you are doing it on your own. SEO doesn’t require any modernized tools for its work. it just requires a team of people who are dedicated enough to provide quality full content to their clients which can be done on WordPress as well. So even if companies don’t want to hire a digital marketing agency to boost their SEO (which is an easier and more advantageous option) they can do it on their own if they have a team that can create creative and high-level content that improves the visibility of the site on the internet.
2. Organic Traffic: SEO brings in people who are exactly looking for what your site has to offer in a very efficient and organic manner. When somebody searches even remotely related to your niche and your services, SEO helps them to find your site easily. You don’t have to pay to get heavy traffic on your site through SEO. You just have to invest once and it works for the long term, therefore it is an organic process.
3. Brand Awareness: SEO creates awareness regarding your brand in the local area if your site is perfectly optimized. People nowadays don’t buy anything without going through reviews online. Companies can use this to their benefit by creating content that gives apt information to the people which can create trust and awareness among people for your brand. You need to keep your content updated with time which helps your site to be at the top for a longer period.
Our experts at Creative Keedas provide clients with the best SEO digital marketing service where you have all the control over your content and we just help that content to get on the top in the visibility chart of search engines. We keep the structure of our strategies that optimizes your site in a way that brings in stable growth and heavy traffic which is advantageous in the long term.

Check out this Amazing FREE 5 in 1 SEO Tool

SEO also has its disadvantages which are as follows,
- Time-consuming: Optimizing a site may be an easy process but it requires a lot of time. In case companies need instant results then they should be choosing the paid digital marketing service. Since SEO is a time-consuming process, companies should start planning their strategies even before designing their website.
- Information Oriented: SEO is not a buyer-oriented digital marketing service, therefore, it doesn’t bring any monetary advantage to the company but it provides the relevant information to the audience which helps in bringing huge traffic.
- Little Tricky: SEO is hard to master when compared to PPC. One may think that having good writing skills can boost SEO but that is not the case. To master the right SEO skills, one must know skills other than good content writing. For example, using HTML, CSS, and how to incorporate URLs and redirection of pages should come in handy. Sometimes websites also face language issues that SEO experts should know how to tackle.
PPC(Pay Per Click)

Business growth completely depends on the digital marketing service that companies choose for themselves so the above-discussed SEO as a digital marketing service and its pros and cons. Now let’s discuss pay-per-click as another approach for optimizing your site on the internet. PPC can also be known as CPC (Cost per click). Some people consider PPC more costly than SEO but to be honest PPC can be very beneficial for the growth of your brand’s website. In PPC, companies pay money for every click that their ad gets. PPC is the advertising model that is largely used as it shows ads on various websites that bring in quality and huge traffic to your site.

Creative Keedas provides the digital marketing service of PPC where we use search engine marketing to increase the brand visibility of even small businesses. Our experts through PPC bring in heavy traffic in a small duration of time which helps your business to grow.

Advantages of PPC
- Quick Results: Through PPC companies can see instant results as compared to SEO. PPC brings heavy traffic to the site which creates a larger engagement of the audience. For quick and better results companies pay higher to compete with their competitors which is no big deal because companies get desired results.
- Buyer Oriented: PPC is buyer-oriented therefore most of the e-commerce websites and the selling stores use this digital marketing service for their sites. Companies need to keep their keywords relevant to their potential customers as it increases the chances of their ad reaching them.
- A/B Testing: A/B Testing is very easy in PPC as compared to SEO. To conduct A/B Testing in PPC all you have to do is to create two different ads and let them run on different websites and you can analyze which ad gets more engagement through CTR (Click Through Rate)
Let’s jump onto the Cons of PPC
- Costly: Pay per click is costly as you pay for every click that you get. The more you pay the more you get clicks on your ad which is beneficial for your website but it is not at all cost-effective.
- ROI: Return of investment in the PPC case is lesser as the moment you stop paying your ad stops showing on the various websites. Therefore the growth of ROI is not similar to that of the SEO growth.
- Doesn’t create brand awareness: PPC doesn’t create brand awareness as its major focus is to sell and not inform so even if you have regular customers for your brand that doesn’t mean your brand awareness is increasing on the digital platform because those customers may have you some other website to ultimately land onto your product.
Above we discussed two digital marketing services that can be beneficial to increase the visibility of your business on the internet. Both services have their pros and cons but they can prove to be beneficial as per the requirement of the company. We, at Creative Keedas, provide both the services in an efficient manner that lead to the betterment and the growth in the business of our clients. So the ultimate decision to choose which digital marketing services is in your hands and you should choose it wisely as business growth 100% depends on the marketing service that you use.

Dear Readers, If you have any queries/suggestions feel free to reach out to us through the comment section. We would love to hear from our visitors!
November 23, 2020
5 REASONS WHY REMARKETING IS IMPORTANT FOR YOUR BUSINESS

Digital marketing has introduced a whole new level of opportunities for business growth and it has so many possibilities and ways that companies should explore from time to time to expand their business and get benefits for their brand. One of the most effective strategies of digital marketing is Remarketing. Through remarketing, companies target people who have visited their site earlier and have shown interest in your brand and product but got distracted before taking any action in particular through specific ads. Some people confuse Remarketing with retargeting but that’s not the case. Remarketing is limited to email marketing and certain platforms where retargeting takes the whole web traffic into account.

Remarketing campaigns:

Remarketing campaigns connect with past visitors to your site by displaying ads on different platforms. Once those visitors see your ad again they can get back to your website in case they wanted to make any purchase earlier but couldn’t due to their mundane activities. Our experts help you to remarket your brand among prospective visitors by crafting and displaying your ad on every possible digital platform. It is the most used and prominent strategy used for online advertising for business growth. In Remarketing, you don’t have to put details like what is your brand and what it offers because they stand unnecessary in this strategy as you are retargeting people who already know about your brand.

Remarketing is the strategy that companies should adopt to grow their business and get an effective conversion rate from it. Remarketing is essentially done to promote goods that were abandoned in the cart and have the potential to be purchased. For business growth, companies can use this strategy as Remarketing comes along with various benefits that can boost your brand to a different level. Now, this article will tell you 5 important benefits that you can get by Remarketing yourself in digital marketing.

RE ENGAGE TARGET AUDIENCE

Remarketing allows you to target past visitors to your site and engage them again with your brand. People who cared to visit your site in the first place might be interested to give another look at your brand. Remarketing is the best way to remind people about the services that you provide and it is also easy if you use the remarketing search list which helps you to establish keywords that people bid on.

EXPOSURE FOR YOUR BRAND

Remarketing is one of the most effective way that gives exposure to your brand as people tend to remember the brand easily and for a longer time when they keep coming across the ads related to your brand. With the help of remarketing, there are higher chances that people will make a purchase and they will also remember you when they decide to make any other purchase of the services or products that you offer. It helps you to create brand value and goodwill for your company in the digital market.

HIGH CONVERSION RATE

What is the basic motive of any company other than getting a higher conversion rate? With the help of remarketing, companies can convert visitors into purchases thus increasing that conversion rate. When people visit your site for the second time there are higher chances that they will take action by making a purchase and the more you remarket your brand among prospective customers who have shown interest earlier in your brand you can increase your return of investment rate.

RELEVANT ADS

Another most important benefit that you can get from remarketing your brand is that it provides relevant ads to your potential customers. It targets customers as per their previous actions on your site. For example, a customer who has visited your site earlier checked the category of bottoms under your clothing label then once they leave your site even if they haven’t purchased anything or added anything to their cart, through remarketing you can show them the ads related to your bottom category only which helps them to take action in particular. Remarketing increases the relevancy of ads that you show to your prospective visitors and helps you to promote your brand and increase your business growth.

CHEAP AND EFFECTIVE

This is the most prominent feature of remarketing that even compels various companies to adopt this strategy for brand promotion. Remarketing is the most effective way to bring heavy traffic to your website and even get purchases out of it. Now one may think that the benefit is so high then the cost of the marketing must also be high but that is not the case. Remarketing is very cheap as compared to other digital marketing strategies because in remarketing your only target people that have visited your site earlier rather than keeping a whole bunch of groups in your mind. Remarketing can also be done on different platforms such as through Facebook ads, YouTube ads, Google ads, etc. but the cost of remarketing is as effective as its benefits.

CONCLUSION

Remarketing is appreciated by various brands because of its benefits which are much more sustainable than other digital marketing strategies. With the help of Remarketing, you can refine your deal and ads as per every potential sale that you lost due to certain reasons. By remarketing your services, you just remind people about your brand and the opportunity that they lost to purchase with you.

Remarketing is not that heavy on your pocket but certain small businesses find it a little out of their hands so for that, our experts at Creative Keedas are highly determined and have perfectly designed strategies for Remarketing your brand online which in return gives you guaranteed responses and conversions of lead into actions and help you boost your business growth. When you combine Remarketing with other digital marketing strategies it gives you higher and desired results sooner and it also increases your ROI as we discussed above. Therefore, after considering and contemplating all the benefits that we discussed above, you should try remarketing and make it your prominent strategy for your business growth in digital marketing.

Dear Readers, If you have any queries/suggestions feel free to reach out to us through the comment section. We would love to hear from our visitors!

November 19, 2020
What is the difference between SEO, SEM and SMM?

Want to know what is the difference between SEO, SEM and SMM?

Today, people search for every single item on Google or want to visit your social media presence after they know you. And if you are not present there you will definitely miss something really very important may be a major part of your business.

Just to avoid that, internet marketing becomes inevitable in today’s world.

There are a lot of techniques that are available to promote or present your brand over digital platform. Businesses fail to understand the role of each one of them but it is of prime importance to know which technique is best suited for your domain or field of business.

Here’s the difference between SEO, SEM and SMM.

Search Engine Optimization (Google, Bing, Yahoo)

Search Engine optimization is a set of various ongoing practices used to increase the visibility of your website on search engine and various other blogs. It helps you get discovered online through top SERPs like Bing, Yahoo and Google. These techniques also help recover the ranking of a website or SERP of a business portal. The goal of any website is to drive traffic to the portal, using high-quality traffic to the website or outrank the competition while winning new clients.

Search Engine Marketing (Google Ads, LinkedIn Ads)

Search engine marketing also popular as sponsored listing involves the assignment of targeted advertisements in the search engine results of a user. It improves your chances of being found when the user is looking for relevant services. Based on your choice and filters the paid ads will be experienced by the audience that you have targeted which means you will be getting relevant leads and high-quality traffic to your portal. And using this marketing strategy you only pay when the visitors click on your ad. SEM is considered one of the most efficient forms of marketing.

Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn)

Social Media marketing is an important way for almost all the businesses to reach the potential client. A strong social media presence viz, an active FB, INSTA, TWITTER handle says alot about your brand. It basically acts as a digital recetptonist of your brand. Having a social media presence has become an inevitable part of a business these days this eventually brings trust of your customer to the brand which in turn helps build a relationship with them in a longer run.

As SMM could build your brand similarly it has the power of demolishing it too. So it becomes really essential to value your customers and their queries that have been raised over these platforms.

Now, that you are clear with the concept of SEO/ SMM /SEM, you can easily make out which services you need to avail and escalate your business.

September 19, 2020

Get Offer

Hello,
Do you want 100 Leads in 7 Days with our FREE Trial?

Notice: ob_end_flush(): failed to send buffer of zlib output compression (1) in /home/creatizq/public_html/wp-includes/functions.php on line 5464

Notice: ob_end_flush(): failed to send buffer of zlib output compression (1) in /home/creatizq/public_html/wp-includes/functions.php on line 5464