Creative Keedas – Best Digital Marketing Company in Ahmedabad

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Inbound Marketing vs Outbound Marketing

Inbound and outbound marketing are the two different approaches to digital marketing. To ace the marketing platform it is important to keep evolving and change tactics with changes in trends and strategies. One of the biggest changes that have happened over the years is the shift from outbound marketing which is known to be the traditional approach to inbound marketing which has been adopted by several companies in the last few years stating it gives more leads and reliable results.

We provide our clients with both the marketing approaches as per their company’s demands and in this article we will be discussing “Inbound Marketing vs Outbound Marketing” and which marketing approach is more effective in the digital world. First, let’s understand what is inbound and outbound marketing.

Inbound Marketing vs Outbound Marketing

INBOUND MARKETING

Under this marketing strategy companies create quality content that focuses on making more people interested in their company and brand without any pressure or force. It’s a more natural marketing approach than outbound marketing. You post content that people can relate to and get interested in and ultimately bring inbound traffic which you can convert later on.

OUTBOUND MARKETING

This digital marketing approach is one of the oldest strategies where you show your content to people by interrupting what they are doing on that point. In short, you force your brand information on them. This strategy includes promotion through TV, radio, newspaper, banners, mail, etc.

This approach has become less effective in today’s time where people want to control what they watch and do every time. You cannot interrupt their activity or force them to get interested in something which sometimes can lead to a negative impression as well. This strategy works on a non-digital platform causing no benefit to modern internet users.

To give a clear idea about what marketing approach is more vital we have laid down certain differences for you to look at and have an informed opinion.

ENGAGEMENT RATE

Outbound marketing

As we mentioned above outbound marketing interrupts the activity of people. Its motive is to engage a large audience at once, hence post content that people don’t relate to most of the time and interrupt them with irrelevant ads. It’s not that everybody finds the content that is posted by you under this approach irrelevant.

There may be a small percentage of people who might be interested in those ads and can provide the company with the lead and conversion rate. But with increasing competition, this approach might not be very much of an advantage for marketers to engage people.

Inbound marketing

In this marketing approach, you can choose the platform that is convenient for the users and not just for the marketers to see the content related to your brand. You connect with people in this marketing approach as per their permission and spread your connection and channel on the web.

When the audience willingly engages with a brand it creates conversion at a higher rate than a forceful marketing approach. You work as per your users and use a targeted strategy by building SEO and your landing page following their preference that brings more engagement.

POSITION OF A BRAND

Outbound marketing

With outbound marketing companies generally remain at the bottom because the relationship that they create with the customers is based on attention-grabbing and not on the value of their brand. In short, they don’t excel in making their brand a major hit or even stand out in the market.

There is no doubt in this marketing approach as well you get conversions and leads but you don’t have a brand that people are talking about worldwide but that you can achieve from the inbound marketing strategy.

Inbound marketing

Here you create content that is appreciated by people which engages a larger audience. This marketing approach is completely transparent and helps people to get to know about your brand closely without any force full grabbing.

With this approach, you become the limelight of the industry, and with the inbound marketing approach your position and create the brand value of your company from where you can just thrive ahead with your strategic ideas that boost your company’s conversion rates.

CONTENT DISTRIBUTION

Outbound marketing

This approach has a disadvantage as it does not work freely. You have to be dependent on distributors like newspaper companies, mail companies, and radio stations to publish your content so it reaches the market.

Companies spend a lot of money on distribution and if sales and conversion rates do not boost in favor of the company as per the investment, it can lead to a loss for a company in many ways. In this approach, your content delivers to people in some time and not instantly. The outbound marketing approach is not a frequent marketing strategy, there is always wait and cost that is invested in it.

Inbound marketing

In inbound marketing, you have everything in the reach of your hands and your control. Here, you create content and post it instantly and look for people’s reaction and engagement rate and start working on the next strategy. You build your brand yourself in inbound marketing.

The cost of assets is applicable here also but the process and result are constant and more effective than outbound marketing. Your assets do not go to waste at all and you might hit a speed breaker in the strategy but you pick up the pace instantly which is beneficial for companies.

MARKETING STRATEGY

Outbound marketing

The outbound marketing approach works on linear marketing strategy. Marketers choose a medium where they want to publish their assets, work on them and publish the same content on all the platforms and it ends their job for a few days and then after analyzing the engagement rate they repeat the same process. Even if they post on social media they use the same content which has been done traditionally for many years. They don’t have to juggle between different digital platforms every day at once.

Inbound marketing

Whereas inbound marketing has a more holistic approach which is more complicated than outbound marketing. Here, you continuously juggle more than one digital platform in hope of strengthening your side marketers. Generally, Companies follow traditional outbound strategies on social media as well but it gives them regular results only.

To get results that provide your brand with overall development and boost it is important to have a strong foundation, good content strategy, call to action strategy, keyword strategy that brings the desired higher results. A well-optimized site brings in more traffic and grows your business digitally in a more effective manner than outbound marketing.

We provide companies the strategies that not only boost their search engine optimization but also the quality of their content that they post on social media to engage people at a higher rate.

The above-mentioned differences would have given you a fair idea of which marketing strategy is more effective in terms of growing your business digitally. To be clear, inbound marketing works on 3 e-tailers attract, engage, and retain. Its sole motive is to attract an audience by creating interesting content, keep them engaged with their brand, and get conversion leads from their existing customers.

CONCLUSION

Many companies have been preferring inbound marketing strategy as it gives them desired results by engaging modern buyers, higher return of investment at a lesser cost of their assets engagement. It is considered to be the best foundational marketing strategy for modern times. Keeping in mind that outbound marketing is not completely ineffective and many companies use both the strategies by mix-matching and creating a balance. But yes, it can certainly be disappointing for companies to be completely reliant on outbound marketing because occasionally it can lead to results that might not be up to the mark for the company.

We provide marketers with strategies that are widely proven the best within the industry with the mix match of the latest tactics incorporating both the marketing approaches or even just one as for the brand’s preference.

March 23, 2021
Top Digital Marketing Trends For 2024
Strategies for Digital Marketing that were used many years ago are not applicable in today’s scenario. Digital Marketing requires a change in techniques with every new trend. Every company adapts itself as per the latest technology to attain exponential growth. No company would want to limit itself as far as reaching the digital platform is concerned.

So, to keep you up-to-date with the digital marketing world we at Creative Keedas use some latest Digital Marketing Trends that can be helpful in the growth of the business.

Digital Marketing Trends

Data Visualization

There is no doubt that people get a better understanding of things through visual content than through words. Clear visualization of business can help clients to understand the company better. Visualization or video marketing is the most effective way for influencing people as visuals are easier to remember than written content.

By using various images, videos, and graphics along with the text can attract more audience. Video marketing should be done in a way that keeps people hooked to the content. For good visual content, certain things should be kept in mind.
1. The video should contain eye-catching visuals that keep the audience interested and compels them to watch the entire video.
2. Creators should avoid monotonous content which can be in the form of the same structure or same use of graphics as it does not bring much traffic on the site.
3. The content of the video should be authentic and well organized with all the information that the creator wants to give about the business or a product. Authenticity is one of the major qualities that increase the quality of the video.
4. Quality matters the most, therefore the quality of the content should not be compromised. Brands should focus on creating high-quality content rather than creating tons of them.
Chatbots

This one is the most in trend nowadays. Chatbots are artificial intelligence that has built-in conversations and are specifically programmed for customer relations. It is a virtual communication that seems very realistic and the reason behind that is the tree structure that is built-in bots. Chatbots are very helpful when it comes to dealing with customer queries and converting sales.

They come in very handy as they are available 24/7 on the business site without any human interference and it is the easiest way to communicate with people. With the help of these customers get an instant response regarding their queries. It is the fastest growing trend in digital marketing and it provides a hassle-free user experience.

Social Media

Social media has become a very significant part of digital marketing. The best way for brands to engage more audiences in their content is to promote themselves on social media platforms. This can be done by building social media communities so that brands can get the engagement of more people.

The type of content plays a major role when social media as a trend is concerned in digital marketing. Sharing content that interests people and encourages them to be a part of the community is a must. Brands can get their team members to promote the business on an individual level which will eventually lead to a larger audience that adds a personalized element to the brand. Another way is to hire social media influencers which is also a very big trend in digital marketing.

There are several influencers with huge followers that can help build an image for the brand by giving their opinions, reviews, and sharing their experience with their audience.

Search Engine Optimization

Being present on the various search platforms is very important for a brand. Various SEO strategies can help brands to receive heavy traffic on this site.
- Keywords: As per the algorithm of Google, keywords are the most important factor in ranking. Digital brand owners have to create a combination of keywords that result in more clicks. We, at Creative Keedas, provide various tools to create a list of master keywords that can help clients to search their site easily.
- Voice search: Voice search has become more popular than typing in the last few years. Marketers need to provide content that is authentic and gives accurate answers to two voice searches. They can add various trigger words like how, when, why, top, new, good, recipe, define, what, do, types, etc. that can eventually lead people to their site.
- Featured Snippet: Featured Snippets are also known as no-click searches which are the small text or images that appear on the top of the search result. With the help of featured snippets, people can read the information they need without reading a whole article. In some cases, people find those snippets so informative that they read the entire article for more information. So in a way, a featured snippet increases the reach level of the brand. In this as well creators have to pick certain keywords that increase the chance of people coming to their site.
We at Creative Keedas can boost search visibility by building SEO for your company which gives you the desired results for your brand.

Interactive Content

Content that engages more people brings goodwill to the brand. By adding little details to the site can offer a lot to the brand. In this digital marketing trend strategies like games, polls, surveys and contests can be included. People take a lot of interest in these types of dynamic content which will help the company to reach a larger audience.

There are various contests and surveys that can be seen on Facebook that many people engage in and they also share them on their profiles. The sharing of the post increases the chance of more visibility and reach.

Personalized Newsletter

Last, in the top trends in digital marketing, there are personalized newsletters or personalized emails. Personalized emails are the emails that are sent to customers via their subscription to the site. Most of the sites nowadays ask people to subscribe to them to receive newsletters from the company.

Customers voluntarily give their personal information like a phone number or email ID on which they can receive emails providing information about the new content created by the company.

These personalized newsletters help in better engagement with lead generation customers as people get time to time information about the latest event or happenings of the company, for example informing them about any current sale, webinar, new clothing line, etc via emails. Many brands also send personalized birthday emails or any festival emails which helps in creating trust and personalized relations with the customers.

Above are the most used digital marketing trends that help marketers to grow their business. These top six trends can help increase reach and bring more traffic to the site. As digital marketing is growing everyday so we follow various trends, strategies, and tactics that keep your site up to date with the everyday changing world.

Dear Readers, If you have any queries/suggestions feel free to reach out to us through the comment section. We would love to hear from our visitors!
November 27, 2020
SEO VS PPC: Which one is more effective for your Business Growth in 2024?
SEO vs PPC: Business growth on digital platforms has become tremendously easy nowadays but to keep the scale of the growth upwards you must choose the right Digital marketing service. The website of a company becomes successful when it gets heavy traffic and in the digital marketing world, there are two main approaches to generate heavy traffic on the site are Search Engine Optimization (SEO) and Pay Per Click (PPC). Both approaches thrive towards the same goal but they differ in strategies and the method of work.

We, at Creative Keedas, provide our clients with the digital marketing services of SEO and PPC both but that doesn’t mean this article will be pushing you to adopt either of the services as your marketing service. This blog will be completely unbiased and will tell you about the advantages and disadvantages of both the digital marketing services and then you can choose the better option for your business growth. So, let’s get started.

SEO vs PPC

Search Engine Optimization:

In SEO, your site is optimized in a way that generates higher visibility on online searches. More visibility tends to attract more attention from potential people as well as people who already know your brand on your site. Search engines like Google, Yahoo, and Bing have various bots that go through to the search web pages and collect relevant information from different sites and put them together as an index. Then the search pages determine the order in which the result of a particular query will be shown as per the algorithm of the search engines. SEO uses various keywords that make you more visible on the internet through voice searches and featured snippets.

To reach the customers a brand needs to be on the top in search results and Creative Keedas provide you that opportunity to be on the top with its help. Our digital marketing experts help you to boost the visibility of your site by using the right marketing technique for your brand.

Now let’s talk about the advantages of SEO
1. Cheaper: SEO is cheaper than PPC and also free of cost if you are doing it on your own. SEO doesn’t require any modernized tools for its work. it just requires a team of people who are dedicated enough to provide quality full content to their clients which can be done on WordPress as well. So even if companies don’t want to hire a digital marketing agency to boost their SEO (which is an easier and more advantageous option) they can do it on their own if they have a team that can create creative and high-level content that improves the visibility of the site on the internet.
2. Organic Traffic: SEO brings in people who are exactly looking for what your site has to offer in a very efficient and organic manner. When somebody searches even remotely related to your niche and your services, SEO helps them to find your site easily. You don’t have to pay to get heavy traffic on your site through SEO. You just have to invest once and it works for the long term, therefore it is an organic process.
3. Brand Awareness: SEO creates awareness regarding your brand in the local area if your site is perfectly optimized. People nowadays don’t buy anything without going through reviews online. Companies can use this to their benefit by creating content that gives apt information to the people which can create trust and awareness among people for your brand. You need to keep your content updated with time which helps your site to be at the top for a longer period.
Our experts at Creative Keedas provide clients with the best SEO digital marketing service where you have all the control over your content and we just help that content to get on the top in the visibility chart of search engines. We keep the structure of our strategies that optimizes your site in a way that brings in stable growth and heavy traffic which is advantageous in the long term.

Check out this Amazing FREE 5 in 1 SEO Tool

SEO also has its disadvantages which are as follows,
- Time-consuming: Optimizing a site may be an easy process but it requires a lot of time. In case companies need instant results then they should be choosing the paid digital marketing service. Since SEO is a time-consuming process, companies should start planning their strategies even before designing their website.
- Information Oriented: SEO is not a buyer-oriented digital marketing service, therefore, it doesn’t bring any monetary advantage to the company but it provides the relevant information to the audience which helps in bringing huge traffic.
- Little Tricky: SEO is hard to master when compared to PPC. One may think that having good writing skills can boost SEO but that is not the case. To master the right SEO skills, one must know skills other than good content writing. For example, using HTML, CSS, and how to incorporate URLs and redirection of pages should come in handy. Sometimes websites also face language issues that SEO experts should know how to tackle.
PPC(Pay Per Click)

Business growth completely depends on the digital marketing service that companies choose for themselves so the above-discussed SEO as a digital marketing service and its pros and cons. Now let’s discuss pay-per-click as another approach for optimizing your site on the internet. PPC can also be known as CPC (Cost per click). Some people consider PPC more costly than SEO but to be honest PPC can be very beneficial for the growth of your brand’s website. In PPC, companies pay money for every click that their ad gets. PPC is the advertising model that is largely used as it shows ads on various websites that bring in quality and huge traffic to your site.

Creative Keedas provides the digital marketing service of PPC where we use search engine marketing to increase the brand visibility of even small businesses. Our experts through PPC bring in heavy traffic in a small duration of time which helps your business to grow.

Advantages of PPC
- Quick Results: Through PPC companies can see instant results as compared to SEO. PPC brings heavy traffic to the site which creates a larger engagement of the audience. For quick and better results companies pay higher to compete with their competitors which is no big deal because companies get desired results.
- Buyer Oriented: PPC is buyer-oriented therefore most of the e-commerce websites and the selling stores use this digital marketing service for their sites. Companies need to keep their keywords relevant to their potential customers as it increases the chances of their ad reaching them.
- A/B Testing: A/B Testing is very easy in PPC as compared to SEO. To conduct A/B Testing in PPC all you have to do is to create two different ads and let them run on different websites and you can analyze which ad gets more engagement through CTR (Click Through Rate)
Let’s jump onto the Cons of PPC
- Costly: Pay per click is costly as you pay for every click that you get. The more you pay the more you get clicks on your ad which is beneficial for your website but it is not at all cost-effective.
- ROI: Return of investment in the PPC case is lesser as the moment you stop paying your ad stops showing on the various websites. Therefore the growth of ROI is not similar to that of the SEO growth.
- Doesn’t create brand awareness: PPC doesn’t create brand awareness as its major focus is to sell and not inform so even if you have regular customers for your brand that doesn’t mean your brand awareness is increasing on the digital platform because those customers may have you some other website to ultimately land onto your product.
Above we discussed two digital marketing services that can be beneficial to increase the visibility of your business on the internet. Both services have their pros and cons but they can prove to be beneficial as per the requirement of the company. We, at Creative Keedas, provide both the services in an efficient manner that lead to the betterment and the growth in the business of our clients. So the ultimate decision to choose which digital marketing services is in your hands and you should choose it wisely as business growth 100% depends on the marketing service that you use.

Dear Readers, If you have any queries/suggestions feel free to reach out to us through the comment section. We would love to hear from our visitors!
November 23, 2020
SEO Optimization: How worthy is it for your business in 2024?
With the advancement in technology and companies getting digital platforms for their business growth using digital marketing services like SEO becomes much of an importance. Search Engine Optimization is important for qualitative and greatest search visibility on the internet that works as per Google algorithms, so it is important to keep those algorithms in mind while Optimizing your SEO. With the help of SEO optimization companies can take their brand to a higher level, therefore, using the right SEO strategies is very important for business growth.

We at Creative Keedas provide SEO digital marketing services to create a different level of digital presence for our clients’ business. Our team members use the latest tactics and strategic ideas to help companies get at the top of the visibility chart of the search engines. We follow the process of lead generation where we capture information of our target audience regarding their interests which helps us to drive sales through them. Our organization’s main motive is to provide our clients with the best results possible by putting the best strategies together for SEO optimization.

SEO optimization is one of the worthy digital marketing services one can choose for business growth. Let’s see how.
- Cost-Effective
SEO is a cost-effective Digital campaign that you can use to grow your business online. It saves you a lot of money, unlike paid advertisements. Companies can optimize SEO on their own. Even if they hire a marketing agency for this task the cost for that service is less than PPC. Search Engine optimization provides brand owners with long-lasting and sustainable results without any advertising cost.
- Heavy Traffic
People mostly prefer and trust sources that provide them with relevant information and organic search platforms like Google help in building that trust among people towards your brand. By Optimizing your website you can increase your search visibility on the search engine charts as well as your domain accessibility.

SEO optimizes your content in such a way that your major keywords match the keywords that customers have as their questions. Once with the help of SEO optimization, you start providing relevant information to people’s queries, people keep coming back to your website over and over again which increases the Google ranking of your site on the internet.
- 24/7 Promotion
Unlike PPC, SEO provides 24/7 promotion for your site. For any business growth, people must keep on checking their website and remain in contact and SEO has higher chances of providing that kind of promotion every day without any payment. It is one of the major benefits of SEO optimization that rankings do not change overnight, if you are at the top of the visibility charge you will remain at the top of the visibility chart which is very important for brand promotion in the digital space.
- Long Term Strategy
SEO is the most important strategy that businesses should adopt for marketing but it is a time taking process. But once you master the strategies of SEO optimization and you reach the top of the visibility chart then you will remain at the top for a longer period. It takes time to reach the top but it also takes time to come below the chart so there are higher chances of your website mostly remaining at the top of the search engines. The only factors that can bring certain changes in this are better SEO optimization of the competitor’s website or changes in the Google algorithms.
- Awareness of Your Brand
SEO helps people in getting to know your brand in a much better way. Brand awareness and equity is the biggest benefit that companies can get through SEO optimization. By optimizing your SEO for all the sections of the community companies can expand their brand awareness in local communities as well. Once people start getting to know the brand and the offers that you provide them, it creates higher chances for them to engage with your website more in the future for information as well as for buying purposes.
- Website Improvement
SEO overall improves the website of your company providing people with the best user experience. SEO increases the speed of your website which ultimately leads to a higher Google ranking. If your site takes longer time to load it can lead people to your competitor’s website therefore you need to optimize your SEO so that you can provide your users with the best and fastest experience possible. Providing a website with a higher speed will grow your referrals as well. When you provide a good experience to your users, they recommend your website to their friends hence increasing awareness regarding your website among people.
- Return of Investment
Marketing strategies in combination influence your SEO ranking which in return leads to a higher return of investment. Organic traffic on websites brings in higher revenue for companies therefore to achieve stable and higher ROI, companies need to optimize their SEO.
- Higher Conversion Rate
The more people spend their time on your website leads to more chances of them dealing with you. Having a higher conversion rate is the most important benefit that companies can get by SEO optimization. The major target of SEO is to engage more people to the website and as long as your website is at the top you can achieve a higher conversion rate.
- Mobile Friendly
With the help of smartphones, we have the entire world just a click away and this advancement is of major importance in SEO. With the help of SEO companies can create mobile-friendly websites that allow people to engage themselves with the site on their mobile phones. By optimizing SEO for mobile marketing companies boost their website for lead generation.
- Social Media Following
When people go through the website they tend to click on the social media icons which increase the number of followings of your page. By Optimizing your website you bring in huge traffic that ultimately leads to the social media marketing of your brand. The more people visit your website the more you can engage them on your social media accounts where you can interact with them on a personal level and one interaction with your potential customers builds trust and your brand name.

With SEO optimization companies can explore infinite possibilities to grow their business online. Above we discussed a few major benefits that you can have by SEO optimization. SEO optimization is not only worthy in 2021 but it is a future of the entire digital marketing age and with the help of appropriate SEO marketing tactics you can grow your business on a much larger scale.

Dear Readers, If you have any queries/suggestions feel free to reach out to us through the comment section. We would love to hear from our visitors!
November 22, 2020
What is the difference between SEO, SEM and SMM?

Want to know what is the difference between SEO, SEM and SMM?

Today, people search for every single item on Google or want to visit your social media presence after they know you. And if you are not present there you will definitely miss something really very important may be a major part of your business.

Just to avoid that, internet marketing becomes inevitable in today’s world.

There are a lot of techniques that are available to promote or present your brand over digital platform. Businesses fail to understand the role of each one of them but it is of prime importance to know which technique is best suited for your domain or field of business.

Here’s the difference between SEO, SEM and SMM.

Search Engine Optimization (Google, Bing, Yahoo)

Search Engine optimization is a set of various ongoing practices used to increase the visibility of your website on search engine and various other blogs. It helps you get discovered online through top SERPs like Bing, Yahoo and Google. These techniques also help recover the ranking of a website or SERP of a business portal. The goal of any website is to drive traffic to the portal, using high-quality traffic to the website or outrank the competition while winning new clients.

Search Engine Marketing (Google Ads, LinkedIn Ads)

Search engine marketing also popular as sponsored listing involves the assignment of targeted advertisements in the search engine results of a user. It improves your chances of being found when the user is looking for relevant services. Based on your choice and filters the paid ads will be experienced by the audience that you have targeted which means you will be getting relevant leads and high-quality traffic to your portal. And using this marketing strategy you only pay when the visitors click on your ad. SEM is considered one of the most efficient forms of marketing.

Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn)

Social Media marketing is an important way for almost all the businesses to reach the potential client. A strong social media presence viz, an active FB, INSTA, TWITTER handle says alot about your brand. It basically acts as a digital recetptonist of your brand. Having a social media presence has become an inevitable part of a business these days this eventually brings trust of your customer to the brand which in turn helps build a relationship with them in a longer run.

As SMM could build your brand similarly it has the power of demolishing it too. So it becomes really essential to value your customers and their queries that have been raised over these platforms.

Now, that you are clear with the concept of SEO/ SMM /SEM, you can easily make out which services you need to avail and escalate your business.

September 19, 2020

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