Creative Keedas – Best Digital Marketing Company in Ahmedabad

Tag: marketing strategy

Facebook Ad Strategy – How to Grow your Business in 2024
Facebook ads being the most popular of all the ad platforms worldwide also need scaling up periodically with an optimized Facebook Ad strategy. Often, it becomes distressing for companies that cannot master the scaling up game of Facebook, and in return, they do not reap the maximum benefits of their campaigns. There is a certain universal concept that works on Facebook ads, for example, when you spend more on your ad crusades, your return rate goes down including reach. With every low reach, your conversion rate also decreases.

And, at this point advertisers start to believe that Fb ad campaigns are not made for them whereas all they have to do is use some tactics to boost their Facebook ad strategy. Companies need to keep up with new algorithms launched by Facebook and change their ad creation timely to avoid ad fatigue. In this article, we will show you the four best ways to skyrocket your Facebook ads strategy.
- Target new users
Facebook provides various ways to research the interest of your potential buyers and find people alike to their persona. With Facebook ads, you can connect with new audiences in the following ways that are considered most effective to scale up your strategy by engaging new customers.
- One way to target lookalike audiences is by their behavior as interests whereas another way to target similar people is through customers who are already one step further in the funnel for example analyzing and following people who have added products to your cart, have checked out, or even watched your videos recently.
- Look for a new location based on the budget you sell your products. You can invest money in your ad budget in the financially good places or the states that have had higher conversion rates on your site previously.
- You can look for new interests that people nowadays are engaged in by using the Facebook audience insights tool or you can spend time examining platforms where they spend the most time, like, YouTube, Instagram, Pinterest, and various Facebook groups to come across patterns and behaviors that are common to your marketing and you can incorporate it in your Facebook ad strategy.
- Retarget with exciting offers
To scale up your Facebook ad strategy it’s important to keep the current audience engaged and you can do that by changing the ads that you have been showing them. Your ads must appeal to different interests or different people. Companies can change their ad creatives, use images, and more visuals to make it aesthetically more appealing. You can also change your ad formats and targeting options in it.
- Add new information to your ads
Many advertisers overlook the strategy by considering it simple, but it is the most effective strategy to scale up your Facebook ads. Facebook get more engagement when you keep on showing the new product to your existing customers adding new information on the ad set goes a long way in eliminating this strategy altogether by thinking we already have a well-established fan base can be a little ignorant on the side of the companies, therefore triggering your audience with new Facebook ads periodically is beneficial for business owners and the brand itself.
- Lose your pocket
Increasing the budget is significant for scaling Facebook ads. When you put more money, you invest to get more results even if you set a budget that is weekly or monthly. It can be risky to fathom the idea of putting money where the return is not guaranteed, and it can easily scare off company owners. But, by following Facebook’s ads guide on how to manage and set your budget you can wisely invest your money to scale up your Facebook ad strategies and get ROI.
- Split test
This is the new feature that is launched by the Facebook ad manager where you can have a split test of your ad campaigns. Earlier, companies could only set a limited budget for their ads which made it difficult for them to test their campaigns among new users. With the launch of this new feature, you can easily test your campaign by setting a large budget on various ad sets and once the Facebook algorithm recognizes the best ad set with larger engagement, it will shift the maximum budget to it without any hassle.
- Use automation to scale your Facebook ads
Once you start with your campaign and split testing your ad sets, it can be exhausting, and to manage all the overwhelming tasks Facebook automation tool is the best road to go for. It is helpful to deal with automation scaling because with this you can adjust your scaling as per the opportunity 24/7. You can have a precise and timely managed automated Facebook ad with our help. We provide you with the best tools through which you can have more control over your ad selection process.
- Use the copy of successful ads
Scaling up Facebook ads works best when marketers launch a copy of a successful ad on a higher budget. The automation of duplicated ads can be done with the help of the Facebook ad manager. Once you see your original ad is working well, you can spread an exact copy of it on Facebook rather than working on a whole new ad set. Although, this way has a little risk of overlapping your audience, as your duplicate ads will often target the same audience only.
- Avoid bidding low, manually
Many companies use manual bidding where they set the bar of the bidding low to win the auction. In that case, the ad set does not spend budget accurately that prevents it from scaling the Facebook ads. When a company faces deliverability that is low as expected they should increase the bid slightly, till it starts to be shown and delivered in the auction.

CONCLUSION

In the end, all you need is a deeper understanding of Facebook ad metrics and the potential that it possesses. In the beginning, advertisers have to let go of their greed of doubling or tripling their Facebook ad budget to have a greater rate of investment. Instead, focus on taking gradual steps in the investment rate in return for your investment. Sometimes the process of scaling up the Facebook ads can be a little monotonous and overwhelming, but advertisers should have patience and should not rush through the process if they wish to have long-term results. Keep on optimizing your ads with the tips that we shared above and hang in there for better and multiplied results.
March 28, 2021
11 Ways to increase Website Traffic for Business Growth
Every business owner or Marketer is always finding ways to increase the website traffic of his or her brand to grow the online presence and reach a wider audience for its business growth. Companies use websites as an influencing platform to promote products. You can achieve all these only if people would be aware of your website.

Getting more customers is the ultimate target of any company and in this article, we will share detailed tips using which you can increase website traffic on your website by spreading awareness among netizens and expand your brand altogether.

11 WAYS TO INCREASE WEBSITE TRAFFIC
- Put information as per the targeted audience
Optimizing is the best way to reach your audience and rank higher as long as possible on the Google search ranking list. To be at the top and for the audience to check your website you need to put information that they are looking for. You can use Google analytics for your research and find various keywords that you can add to your website.

For example, put the most searched keyword or a phrase that can help you reach potential customers. Companies need to enhance their content and link it up with their SEO strategy for getting larger traffic on the website. This is an older yet golden strategy to engage more people.
- Cross Promotion
Digital marketing is all about creating networks. Sharing content on different platforms boosts your chances to target a wider audience as people spend their time on different web platforms. Spread your content on different communities where people often surf like Facebook groups, LinkedIn groups, Reddit, Quora, etc. Spreading your content in the community is not just to promote your brand but to build an honest relationship with people.

Posting content just for the sake of branding yourself can come out as a desperate approach. Use natural ways by choosing groups where people’s interests align with your product so that you can develop a trustworthy connection with them.
- Be active on the question-answer site
Increasing traffic on websites can be done by responding to people’s questions on a question-answer site like Quora. You can develop your authority and generate traffic for your website by catering to questions that are related to your site. Quora is one of the best platforms that can send people to your website in a consistent manner.

The right way to use this step is to firstly find the questions that are to be answered and can lead users to appreciate your site. Millions of people ask regular questions on Quora and they get attracted only by well-answered questions. Craft a compelling statement with accurate facts that prove to be valuable to the questions asked by the users to engage them with your website.
- Build a relationship with other brands
Several brands have non competing nature and believe in boosting the community as a whole, so why not collaborate with them and reach each other’s audience range. For example, A clothing brand can collaborate with a shoe brand that can help a clothing brand to reach the audience of the shoe brand and vice versa. Companies should look for chances to create a partnership with other brands that can cater interests of both, different and similar audiences.
- Update your previous content
Many companies have outdated content on their website that has good information but does not interest new audiences because of its old structure. Looking for such articles, updating them, and publishing them again can help companies to engage people with their site. Google tends to outrank content that is old therefore, to be at the top of the search list, having content that is fresh and is targeting the right audience is important. You can change images, the year that is stated in the article, and change the structure of the content writing in some articles.
- Combine similar posts
Many outdated articles have the same information and keeping similar posts on your website under different headings can be unnecessary for your website. Join such articles together under one heading by creating a single link that performs way better in SERPs. People can find a better and informative article in this way that is a rather substantial way to generate more traffic on a website.

For example, you can combine two articles on your site that are related to the same topic as both of the articles may not reach people individually well but combining both the articles under a single link can provide larger traffic for your website.
- Write catchy headlines
Headlines are the cover of the article. If your blog does not have a strong and catchy headline, even a well-written article can go unread. Use headlines to capture the essence of an article. Think of several headlines and then survey within your organization before deciding on one headline and publishing it. You can also outsource your headline writing by hiring content and copywriters that can focus completely on one thing. A compelling headline attracts users to your site, so you cannot take it for granted.
- Use email marketing
We often advise our clients to use a traditional way of boosting traffic on their site with emails. Email marketing is the strongest tool to uptick your traffic on the site. Sharing your brand information to people through a friendly email can help you increase website traffic. Companies just have to be particular about not spamming the inbox with unnecessary information and should be focusing on the right content. You can add links to your website in email and spread the word about your brand with the help of email and can also engage your existing customers.
- Be active on social platforms
Where are people active nowadays? The answer is social media. Social media marketing works best when it comes to bringing traffic to your site. People who are involved on your social pages are likely to visit your website. To keep your social presence on the internet active and relevant within days, use influencers to promote your brand on Instagram and Facebook. You can increase website traffic by offering irresistible offers to users on your social pages that would directly lead them to your website to avail of that opportunity.
- Organize webinars or workshops
People look for opportunities to learn and explore every day. Companies can host free webinars to spread awareness among the audience by incorporating it with their social campaign. Organizing workshops and webinars are great ways to increase website traffic. You can add links to passes of webinars and other events on your email, stating the countdown of that webinar, and also spread the word via social media platforms.
- Guest post
When you write posts for other blogs, the owners of those blogs tend to allow you to trace back users to your website by providing your reference link below the article. This increases your brand awareness and you can get more clicks on your website. Not most of the blogs look for guest post writings. You can find such blogs with the help of Google search.

This process may be time-consuming but you can use a content explorer to look for topics that are relevant for guest bloggers, that provide you with higher chances to avail the opportunity for writing a guest post for a company and also promote your website along with it.

CONCLUSION

Tips that were discussed above are well tested by us and require only limited resources for companies to impose them. If you don’t have time to follow these tactics, you can always take the help of paid traffic. But, companies should try these strategies and can also mix them up with other paid strategies to increase website traffic according to their budget. We allow our clients to increase the productivity of their websites and make a mark in the digital world.
March 27, 2021
8 tips to improve B2B marketing strategy
The digital landscape is continuously evolving and therefore companies are required to keep up with the changes. Businesses are likely to fall behind in the rat race if they don’t step up their game. Whether a business is B2B or B2C, both require boosting. Although, B2B marketing is quite complex as compared to B2C marketing. Due to the involvement of multiple people, sales cycles are longer in B2B marketing and it is difficult to win over the decision-makers and acquire their trust.

Generally, companies send out direct messages to their clients and lead in B2B marketing, where the messages should be compelling enough to draw attention. But, with the expansion in the world of the B2B marketing sector, it is required for firms to make a shift in their approach. We help our marketing clients to win over their target audience in just a simple yet persuasive way: by being more personal. We have suggested various strategies below, that can help companies to improve their B2B marketing strategy that engages their potential customers and make a long-term impact on their business.
- Spend time in research
Research is fundamental to every marketing strategy. Detailed information regarding the marketplace and brand helps companies to make an informed decision. The results that you have from this strategy can be examined on the baseline of your research. In B2B marketing, the most essential thing is to know your clients well and research helps you with that and put you in a better position. With market research, you can understand Strategies and offers that are working best and how you can develop new offers to improve your services and keep up with the interest of your clients.

To earn profitable results and grow your B2B marketing a systematic approach and an illustrated research are important.
- Use influencer marketing
As a part of your B2B marketing strategy try to incorporate influencer marketing. Influencers help put your brand out, in the eyes of the people and build the trust of your company in the minds of your prospective customers. Followers of well-known influencers consider you to be credible and your brand trustworthy when those influencers talk about you and recommend you in the public. Using this strategy as a part of your B2B marketing plan entrusts people with the surety that the money they are spending is not going to waste and that your company is worthy.

The B2B market expands ten times faster with the help of influencer marketing.
- Create mobile-friendly content
Most of the web traffic comes from mobile services. Mobile is the most popular medium through which people consume the maximum of the content and are always ready to decide. If you are leaving this strategy out of your B2B marketing plan, you are seriously going to be left behind in the marketing race. The content you create should be mobile-friendly for successful B2B marketing.

The links and buttons you add to your website should be prominently visible and easily accessible to visitors. We help our clients to make the website mobile friendly to provide visitors a great mobile experience.
- Automation
To upgrade your B2B marketing strategy, automation, and using marketing analytics are the best ways to look up to. Automation tools help companies to understand detailed information of people who have visited their site including their demographics and location. It centralizes all your marketing systems and campaigns. Companies should use software that fits the size of their brand and the scalability of their leads to get desired results.

You can synchronize your efforts in all the departments of your marketing team with the help of analytics and automation tools and can offer services to people according to their interests with the help of comprehensive information.
- Referral marketing
Referrals have a major significance on B2B marketing strategy. Many people receive references from companies from people who are not even their client. Many people wonder how people can refer to a company if they haven’t even been a client of it! The answer to this is ” The reputation of the company” that is expanded based on its expertise.

Creating a brand reputation around the expertise helps B2B to spread among people who are not even part of your industry. With good content writing and by following the right strategies, you can give a rise to your references that will help you bring in more new leads through these referrals.
- Make employees your advocates
Companies can influence their employees to circulate information about their brand and create a positive reputation for their company among the people. Following employee advocacy is the best B2B marketing strategy as employees are the only people who know about your brand firsthand and in the best way. Your employees can create a buzz about your brand on the social media platform by resharing your content on their pages.

You can give a reward to the employee who works best under this scheme to keep them motivated and determined. Several companies successfully lead employee advocacy as part of their B2B marketing plan. You can also appreciate your employees for their work by giving them points that they can convert later.
- Create live videos
Audiences find videos more relatable and communicative rather than posts of blogs. Therefore, a study has shown 75% of social media users prefer watching live videos instead of sitting through a 10-minute blog read. Videos are the best part of a B2B marketing strategy to upgrade your business tactic. Instead of adding offers, information and wasting time by sitting through the process of choosing the right template for your post that might not even engage the audience, marketers should focus on creating high-quality videos that work at a better rate than readable content.
- A good performance website
One of the crucial assets in the marketing world is to have a website that is of A-1 quality. A website is like an old times brochure where companies share information about their niche and expertise in the market. A website is an online presence of a company and works as a visibility tool. People look for firms for services and to win their business your business website must reach them. Once, new visitors visit your site the right content can engage them effectively and can convert them into leads.

Your web design should be influential enough to capture the perception of your audience. Create a website that is mobile-friendly which enables users to access it at any time. With this marketing strategy in the B2B plan, consumers can look for distinctive features that differentiate them from other businesses.

CONCLUSION

A firm should constantly make changes in its B2B marketing strategy to remain competitive. Success doesn’t come to comfort zones. Similarly, companies should also keep exploring places and strategies that might sound risky but provide you with robust results. The strategies that we have mentioned above aren’t too technical or difficult to execute and yet they are extremely powerful to enable marketers to achieve their goals. You can follow these strategies to upgrade your B2B marketing plan without much of a hassle.
March 26, 2021
Inbound Marketing vs Outbound Marketing

Inbound and outbound marketing are the two different approaches to digital marketing. To ace the marketing platform it is important to keep evolving and change tactics with changes in trends and strategies. One of the biggest changes that have happened over the years is the shift from outbound marketing which is known to be the traditional approach to inbound marketing which has been adopted by several companies in the last few years stating it gives more leads and reliable results.

We provide our clients with both the marketing approaches as per their company’s demands and in this article we will be discussing “Inbound Marketing vs Outbound Marketing” and which marketing approach is more effective in the digital world. First, let’s understand what is inbound and outbound marketing.

Inbound Marketing vs Outbound Marketing

INBOUND MARKETING

Under this marketing strategy companies create quality content that focuses on making more people interested in their company and brand without any pressure or force. It’s a more natural marketing approach than outbound marketing. You post content that people can relate to and get interested in and ultimately bring inbound traffic which you can convert later on.

OUTBOUND MARKETING

This digital marketing approach is one of the oldest strategies where you show your content to people by interrupting what they are doing on that point. In short, you force your brand information on them. This strategy includes promotion through TV, radio, newspaper, banners, mail, etc.

This approach has become less effective in today’s time where people want to control what they watch and do every time. You cannot interrupt their activity or force them to get interested in something which sometimes can lead to a negative impression as well. This strategy works on a non-digital platform causing no benefit to modern internet users.

To give a clear idea about what marketing approach is more vital we have laid down certain differences for you to look at and have an informed opinion.

ENGAGEMENT RATE

Outbound marketing

As we mentioned above outbound marketing interrupts the activity of people. Its motive is to engage a large audience at once, hence post content that people don’t relate to most of the time and interrupt them with irrelevant ads. It’s not that everybody finds the content that is posted by you under this approach irrelevant.

There may be a small percentage of people who might be interested in those ads and can provide the company with the lead and conversion rate. But with increasing competition, this approach might not be very much of an advantage for marketers to engage people.

Inbound marketing

In this marketing approach, you can choose the platform that is convenient for the users and not just for the marketers to see the content related to your brand. You connect with people in this marketing approach as per their permission and spread your connection and channel on the web.

When the audience willingly engages with a brand it creates conversion at a higher rate than a forceful marketing approach. You work as per your users and use a targeted strategy by building SEO and your landing page following their preference that brings more engagement.

POSITION OF A BRAND

Outbound marketing

With outbound marketing companies generally remain at the bottom because the relationship that they create with the customers is based on attention-grabbing and not on the value of their brand. In short, they don’t excel in making their brand a major hit or even stand out in the market.

There is no doubt in this marketing approach as well you get conversions and leads but you don’t have a brand that people are talking about worldwide but that you can achieve from the inbound marketing strategy.

Inbound marketing

Here you create content that is appreciated by people which engages a larger audience. This marketing approach is completely transparent and helps people to get to know about your brand closely without any force full grabbing.

With this approach, you become the limelight of the industry, and with the inbound marketing approach your position and create the brand value of your company from where you can just thrive ahead with your strategic ideas that boost your company’s conversion rates.

CONTENT DISTRIBUTION

Outbound marketing

This approach has a disadvantage as it does not work freely. You have to be dependent on distributors like newspaper companies, mail companies, and radio stations to publish your content so it reaches the market.

Companies spend a lot of money on distribution and if sales and conversion rates do not boost in favor of the company as per the investment, it can lead to a loss for a company in many ways. In this approach, your content delivers to people in some time and not instantly. The outbound marketing approach is not a frequent marketing strategy, there is always wait and cost that is invested in it.

Inbound marketing

In inbound marketing, you have everything in the reach of your hands and your control. Here, you create content and post it instantly and look for people’s reaction and engagement rate and start working on the next strategy. You build your brand yourself in inbound marketing.

The cost of assets is applicable here also but the process and result are constant and more effective than outbound marketing. Your assets do not go to waste at all and you might hit a speed breaker in the strategy but you pick up the pace instantly which is beneficial for companies.

MARKETING STRATEGY

Outbound marketing

The outbound marketing approach works on linear marketing strategy. Marketers choose a medium where they want to publish their assets, work on them and publish the same content on all the platforms and it ends their job for a few days and then after analyzing the engagement rate they repeat the same process. Even if they post on social media they use the same content which has been done traditionally for many years. They don’t have to juggle between different digital platforms every day at once.

Inbound marketing

Whereas inbound marketing has a more holistic approach which is more complicated than outbound marketing. Here, you continuously juggle more than one digital platform in hope of strengthening your side marketers. Generally, Companies follow traditional outbound strategies on social media as well but it gives them regular results only.

To get results that provide your brand with overall development and boost it is important to have a strong foundation, good content strategy, call to action strategy, keyword strategy that brings the desired higher results. A well-optimized site brings in more traffic and grows your business digitally in a more effective manner than outbound marketing.

We provide companies the strategies that not only boost their search engine optimization but also the quality of their content that they post on social media to engage people at a higher rate.

The above-mentioned differences would have given you a fair idea of which marketing strategy is more effective in terms of growing your business digitally. To be clear, inbound marketing works on 3 e-tailers attract, engage, and retain. Its sole motive is to attract an audience by creating interesting content, keep them engaged with their brand, and get conversion leads from their existing customers.

CONCLUSION

Many companies have been preferring inbound marketing strategy as it gives them desired results by engaging modern buyers, higher return of investment at a lesser cost of their assets engagement. It is considered to be the best foundational marketing strategy for modern times. Keeping in mind that outbound marketing is not completely ineffective and many companies use both the strategies by mix-matching and creating a balance. But yes, it can certainly be disappointing for companies to be completely reliant on outbound marketing because occasionally it can lead to results that might not be up to the mark for the company.

We provide marketers with strategies that are widely proven the best within the industry with the mix match of the latest tactics incorporating both the marketing approaches or even just one as for the brand’s preference.

March 23, 2021
10 Email Marketing Strategies for Business Growth

Email marketing has been a significant mode of connecting with customers in the marketing field for a very long time. Businesses consider email to be a much better and effective way to engage new customers than social media platforms like Facebook, Twitter, Linked In, and Instagram. A business’s success is measured by its sales and with the right email marketing, it can generate a higher rate of investment for its brand. With an increase in the user number of emails every year, it is becoming one of the best ways to boost your business.

We provide marketers with the best email marketing strategies as per the latest trends and millennials to grow their business and build their brand in the crowd. Let’s talk about some effective strategies that you can incorporate in your business to level up your email marketing game.

Mobile-friendly emails

Sometimes, certain emails do not open on our mobile phones, or even if they do the fonts and designs are ambiguous that leads customers to show no interest in your brand or even in your mail. Mobile is becoming the total saviour in today’s times, so companies need to optimize their mail for mobile phones to convert subscribers into potential buyers. Make sure your email fits not only the screen space of the desktop or laptop shops but also the mobile screen. To make email mobile-friendly, companies should create mails that fit in just one column and they can also try using small images but bigger fonts which tend to engage with more customers.

Personalized emails

This is one of the best tactics that benefit companies a lot. Personalized emails bring more engagement and have a higher open rate as compared to normal email. Many people think personalization means using people’s names in the mail but it is more than that. It’s about adding little details in the mail that tells people that they are important to you and you want to offer them your best services. In personalized emails, you can send people emails on their birth dates and engage them with your brand in a more effective way.

Use A/B testing and other features

We have heard about AB testing on Facebook Instagram and other websites but it also works equally in email marketing. Continuously using A/B testing helps companies to understand which type of emails are more engaging. They can use a call to action buttons in their emails, change the format of the subject line with every mail, and can use a different layout for messages. Each change in A/B testing brings in different results, for example, call-to-action increases sales whereas the change in font headlines and images brings in more engagement by the users on your website. Using friendly language in your emails helps in impressively increasing leads.

Intertwine social media and email

To make the email marketing game stronger, the best ways to integrate social media with it. A large number of people use social media nowadays which gives you the possibility that your subscribers are also on social media platforms. When you connect both the things you build a stronger relationship with them. People tend to go through various sites and platforms before they make a purchase and look for influencers, social media reputation, and authenticity and social media is the right platform to check a brand’s originality. You can connect your email directly with your Instagram or Facebook page that will lead people to your site and will bring in more engagement.

Wait for the right time

To have successful email marketing timing matters a lot as it increases the open and click-through rate. Choosing the right time to play your email strategy leads to more customer conversion. You don’t have to stick to the fixed timings and can try your ideal timings as no single timing fits every marketing company.

Subject line

Generally, people open emails when they find a subject line relevant and that is the whole purpose of a subject line in an email. Keeping the subject line to the point is not the only thing that matters but also keeping them short works in the favour of a brand. Subjects that have 5 to 9 characters have a higher open rate so companies should use this strategy for their business and make their subject lines short and catchy.

Inactive customers

When you don’t provide people with enticing information or an offer they tend to unsubscribe and that is how companies lose a chunk of their subscribers every year. To keep your subscription list going on, make sure you keep your existing customers engaged which is cheaper than engaging new subscribers. Various polls and exciting content can help you in re-engaging your inactive subscribers. It serves as a motivating force for them.

Bifurcate your subscribers

Every person has different interests. By bifurcating subscribers as per their interest, you engage with them smartly. Email segmentation helps you to keep a larger percentage of your subscribers engaged and happy. When you send them emails in which they would be interested, it helps you to get more clicks and it also leads to more conversion.

Call to action button

It is very important and has proven effective many times that companies add a call to action button in every email that they send. The call to action button compels prospective customers to make a purchase or take any other significant action. It can be in the form of links, by now or click here. It is an effective way to get conversions more than any other strategy. To make a call-to-action button effective, companies must use only one call-to-action in their mail because when they use more than one call-to-action button, people tend to get confused which leaves them disinterested in the email.

Warm welcome mails

To make new subscribers interested in your brand, companies should send them a welcome email where they can tell them about their brand, invite them on their site and thank them for their subscription. The first mail that is sent to a new subscriber works as a first impression which must be good to keep them engaged in the future. You can also inform them about your future events, any sale that is coming up on your site or any other valuable information that you think will interest them.

Conclusion

Email is the best medium for marketers to have a personalized relationship with their potential customers which also creates a loyal and trustworthy relationship between both. It is free of cost and it does not require much effort, just the right strategy which we can provide to our clients and help them raise their conversion rate which will ultimately lead to their business growth. By incorporating different tactics and mix-matching all of them, marketers can boost their brand and generate more sales.

December 17, 2020
10 ways to generate leads to succeed in your business

Leads play the most important role in determining the working and success of a business. Leads are the prospective customers who engage with your brand and sometimes even promote it for you. Leads help to increase the conversion rate of a business therefore for business growth one needs to have a sturdy strategy to generate leads. Marketers can incorporate lead generation strategy in any form either through email marketing or content marketing, but you need to be sure that that strategy works for you.

Many marketers consider lead generation to be a difficult task and less effective but that is not the case. It might be time-consuming, but it is the key strategy for any business growth. Therefore, to ease up all the hassle related to lead generation we provide marketers with the best lead generation strategies that give a boost to their business and create more leads for them.

Here are the 10 most effective tips that every marketer should do to generate leads to grow a business.

Create a Target content

To make people interested in your content you have to give them the content that they want to see, and it varies from each to each and section to section. This is one of the best lead generation strategies where you make the content as per the audience you want to attract rather than just making bland content because one thing never fits everybody. So, you must do more hard work and research in making your content more targeted to get more leads.

Quality wins

Making irrelevant content in bulk just because you must keep your blog running is the most negative thing you can do for your business. It is an unsaid thing that quality is more important than quantity because millennials anyway don’t go through hundreds of posts if the first one does not impresses them so keep in mind that even if you are posting one content per day on your blog or site it should be worth and interesting enough to attract leads and keep them engaged.

Use email marketing

Email marketing can be the best strategy to grow business within the lead generation and it is the most cost-effective one. Do not overflood your subscriber’s mailbox with irrelevant information because if they find it unnecessary, they will unsubscribe you instantly. Send a creative mail to them once every week or once in two weeks incorporating valuable offers with it. Add links to your site and landing pages and call to action buttons that tell your subscriber what you want them to do as a marketer. Later, you can send them to thank you emails with the help of automation. In email marketing, you need to keep your subscribers engaged and make them know how important they are for your business.

Connect with social media

For lead generation business strategy, it is important to keep your social media activity every day. Social media is a part of everybody’s routine nowadays and it is the best platform to grow any kind of business. It is beneficial for creating brand awareness and connecting with potential customers. To build your business on social platforms, post content on Instagram and Facebook, be a part of business groups on LinkedIn and spread the Market wherever possible. Be active on pages and reply to people’s queries and comments as regularly as possible. It helps in building a loyal and trustworthy relationship that is very important for lead generation.

Take help of influencers

Social media has a tremendous number of influences with huge followers. Engaging and collaborating with them can help you boost your business and get you more leads. When you engage with influencers, they post your content on their site and pages or mix matches with them which helps your business to reach their followers and increase your reach. When You reach new people, you get a new range of potential customers which also increases the possibility of generating more leads for your business.

A/B testing

Trends keep changing and to keep up with them it is important to know about them therefore in business never assume that you have mastered everything. Evolving with the latest strategies is very important if you want your business to create more leads for you. A/B testing is the best way to know if you are keeping up with the new era or if you need any changes in your process. Keep testing your email marketing strategy, content creation, and landing pages for sure. When you change your outlook as per the audience you reach more people, and they get interested in your business hence generating more leads for you.

Brief landing pages

Generally, businesses get leads from their landing pages so the more you keep your landing page precise and with relevant information the easier it will be for them to go through it and act. Use images that look interesting and connect with your information, put links at the end, including forms and social media buttons which will make it easier for leads to reach you on different platforms and take action.

Separate team

To take lead generation to a next level companies need to understand their niche and strengths and work on their weaknesses. It can be a tough task but to keep up with it you will have to put in efforts every day by testing your platforms and making changes as per the new trends and when you don’t have a separate team for this the outcome can be pretty much average. So, it is the most important tip for businesses to have a separate group of people working on just lead generation or if you want to do it without any stress you can always take external help that will help you to improve the satisfaction level of your customers.

Powerful language

Language can put a strong impression on people therefore you need to have a well-crafted and powerful headline that not only helps you to get targeted leads but can also help you increase your rank in search engines. One way to have a strong headline or even caption for your posts on social media is to incorporate verbs that capture the essence of the entire information. We provide our clients with the best copywriters who craft the content for your landing pages and social media platforms in such a way that impresses your leads and makes them check your content and engage with your brand more.

Valuable offers

Compelling offers generate more leads, for sure. Give people offers that make them interested in buying your products or even just looking at your site. To create a valuable offer, you will have to do your research to understand the kind of lot you are dealing with and then create your offer as per them. A valuable offer can be of a major contribution to the lead generation for your business.

It is that we have discussed the most effective tips that every marketer should follow if they want to generate more leads for their business. Fostering people with regular content that is relevant and interesting can be beneficial for the growth of a business.

Dear Readers, if you have any queries/suggestions feel free to reach out to us through the comment section. We would love to hear from our visitors!

December 16, 2020
Top Digital Marketing Trends For 2024
Strategies for Digital Marketing that were used many years ago are not applicable in today’s scenario. Digital Marketing requires a change in techniques with every new trend. Every company adapts itself as per the latest technology to attain exponential growth. No company would want to limit itself as far as reaching the digital platform is concerned.

So, to keep you up-to-date with the digital marketing world we at Creative Keedas use some latest Digital Marketing Trends that can be helpful in the growth of the business.

Digital Marketing Trends

Data Visualization

There is no doubt that people get a better understanding of things through visual content than through words. Clear visualization of business can help clients to understand the company better. Visualization or video marketing is the most effective way for influencing people as visuals are easier to remember than written content.

By using various images, videos, and graphics along with the text can attract more audience. Video marketing should be done in a way that keeps people hooked to the content. For good visual content, certain things should be kept in mind.
1. The video should contain eye-catching visuals that keep the audience interested and compels them to watch the entire video.
2. Creators should avoid monotonous content which can be in the form of the same structure or same use of graphics as it does not bring much traffic on the site.
3. The content of the video should be authentic and well organized with all the information that the creator wants to give about the business or a product. Authenticity is one of the major qualities that increase the quality of the video.
4. Quality matters the most, therefore the quality of the content should not be compromised. Brands should focus on creating high-quality content rather than creating tons of them.
Chatbots

This one is the most in trend nowadays. Chatbots are artificial intelligence that has built-in conversations and are specifically programmed for customer relations. It is a virtual communication that seems very realistic and the reason behind that is the tree structure that is built-in bots. Chatbots are very helpful when it comes to dealing with customer queries and converting sales.

They come in very handy as they are available 24/7 on the business site without any human interference and it is the easiest way to communicate with people. With the help of these customers get an instant response regarding their queries. It is the fastest growing trend in digital marketing and it provides a hassle-free user experience.

Social Media

Social media has become a very significant part of digital marketing. The best way for brands to engage more audiences in their content is to promote themselves on social media platforms. This can be done by building social media communities so that brands can get the engagement of more people.

The type of content plays a major role when social media as a trend is concerned in digital marketing. Sharing content that interests people and encourages them to be a part of the community is a must. Brands can get their team members to promote the business on an individual level which will eventually lead to a larger audience that adds a personalized element to the brand. Another way is to hire social media influencers which is also a very big trend in digital marketing.

There are several influencers with huge followers that can help build an image for the brand by giving their opinions, reviews, and sharing their experience with their audience.

Search Engine Optimization

Being present on the various search platforms is very important for a brand. Various SEO strategies can help brands to receive heavy traffic on this site.
- Keywords: As per the algorithm of Google, keywords are the most important factor in ranking. Digital brand owners have to create a combination of keywords that result in more clicks. We, at Creative Keedas, provide various tools to create a list of master keywords that can help clients to search their site easily.
- Voice search: Voice search has become more popular than typing in the last few years. Marketers need to provide content that is authentic and gives accurate answers to two voice searches. They can add various trigger words like how, when, why, top, new, good, recipe, define, what, do, types, etc. that can eventually lead people to their site.
- Featured Snippet: Featured Snippets are also known as no-click searches which are the small text or images that appear on the top of the search result. With the help of featured snippets, people can read the information they need without reading a whole article. In some cases, people find those snippets so informative that they read the entire article for more information. So in a way, a featured snippet increases the reach level of the brand. In this as well creators have to pick certain keywords that increase the chance of people coming to their site.
We at Creative Keedas can boost search visibility by building SEO for your company which gives you the desired results for your brand.

Interactive Content

Content that engages more people brings goodwill to the brand. By adding little details to the site can offer a lot to the brand. In this digital marketing trend strategies like games, polls, surveys and contests can be included. People take a lot of interest in these types of dynamic content which will help the company to reach a larger audience.

There are various contests and surveys that can be seen on Facebook that many people engage in and they also share them on their profiles. The sharing of the post increases the chance of more visibility and reach.

Personalized Newsletter

Last, in the top trends in digital marketing, there are personalized newsletters or personalized emails. Personalized emails are the emails that are sent to customers via their subscription to the site. Most of the sites nowadays ask people to subscribe to them to receive newsletters from the company.

Customers voluntarily give their personal information like a phone number or email ID on which they can receive emails providing information about the new content created by the company.

These personalized newsletters help in better engagement with lead generation customers as people get time to time information about the latest event or happenings of the company, for example informing them about any current sale, webinar, new clothing line, etc via emails. Many brands also send personalized birthday emails or any festival emails which helps in creating trust and personalized relations with the customers.

Above are the most used digital marketing trends that help marketers to grow their business. These top six trends can help increase reach and bring more traffic to the site. As digital marketing is growing everyday so we follow various trends, strategies, and tactics that keep your site up to date with the everyday changing world.

Dear Readers, If you have any queries/suggestions feel free to reach out to us through the comment section. We would love to hear from our visitors!
November 27, 2020
14 Smart Ways to Grow Your Business Online

Social media has paved a new direction in the marketing field. There may be too many efforts in promoting your business on social media but its benefits are endless. For the past few years, Social Media Marketing has become the utmost important factor for business growth. We, at Creative Keedas, have delivered the best results, and have enhanced the business of 250+ clients through our creative and innovative digital marketing services.

14 smart ways to grow your business online

Know Your Audience

Knowing your audience is one of the most important factors in building a business on the social media platform. With the help of the readers, you get to know the type of content that you will have to create to engage them. Knowing your audience not only helps the company to know the type of content the audience likes but also the way they should be creating the content that it will engage more people.

Focus on one platform

A company needs to focus on only one platform at the beginning of the venture. Trying hands at all the social media platforms at once may create problems when it comes to content creation, time management, and social media management. Building a brand on just one platform at the start may be more beneficial as the entire focus would be on just one platform. Once you master that particular social platform you can expand your business on other platforms later.

Follow Latest Trends

Keeping up with the world is a very important aspect of social media platforms. If you want people to be interested in your brand and what do you have to offer, you will have to follow the latest trends that can interest more people. Following the latest trends in a way that compliments your content can be of huge benefit. For example, pop culture is expanding very much nowadays, and using it to your benefit can help in the growth of your business. Now, how can you use pop culture in your business? You can use pop culture references as your tagline or by including them in your videos and images that can be very attractive for people.

Use of Visual

We all are very much aware that how visual content attracts more audiences as compared to written text or images and social media platforms like Instagram and Facebook are all about visualization. By converting text that may look boring to millennials you can use videos as a rescue aid.

Quality Content

There are many companies adopting social media marketing strategies for their business growth so how can you make your content different from them? The only answer to that question is that by focusing on quality rather than on quantity. Quality content on social media platforms engages more audiences. The content you are sharing must be giving a clear idea of the company, its motive, and what difference it has to offer.

Use Different Ways to Create Content

Companies should use unique ways to share content. Even if the content is similar to past work, using a different manner to portray can create a huge difference. Posting only images about your work can get monotonous with every post. It is better to keep coming up with new and creative ways that will keep your profile interesting.

Facebook

Facebook is the only social media platform that is being used by a large number of people, whether they are old or young. Facebook has very interesting features that can be very significant for the social media marketing of your business. By creating groups and events on Facebook you can engage with more and more audiences.

Influencers

Social media is full of small and big influences that are followed by a large audience. Using influencers to promote the brand on their profile is one of the most simple and popular ways of growing business online. Influencers use products and share their opinion and experiences regarding their interests.

Use Hashtags

Hashtags are another way of making your brand reach a larger audience but it only happens when you use these hashtags wisely. Companies can use hashtags on the images and videos that they post on their profile. But these hashtags only work if they contain relevance regarding the content. Even if you are posting similar content you can use or shuffle hashtags in a way that can reach more people.

Outsourcing Social Media Marketing

Another smart way for a company to build its presence on social media is by outsourcing social media marketing. By hiring an advertising agency or an online marketing company, companies can get rid of the major load of work. The major two work that the company does is producing and promoting. When companies hire an advertising agency or a social media marketing company for marketing purposes then the only job that they have to do is to focus on producing the products or content to market. In this way, a company can create a balance between both things.

Pay for Promotion

The company should not hesitate when it comes to paying to get promotion for their brand. Paid promotions can be very much useful for the social media presence of the company and business growth. Facebook ads and Instagram ads have a very large reach that can create larger engagement from the audience. Companies can take the help of Facebook ad agencies to get that done.

A/B Testing

Another way of growing business on social media is by implementing an A/B Testing strategy. In A/B testing, the company shows two different versions of the same site to two different groups of people and gets their opinion as to know which one works better. This strategy is very useful when it comes to creating content for people as you know the type of content they are willing to engage in.

Use Social Media to Drive Traffic

For business growth, it is very important to grab the eyeballs of people on your brand and social media platforms can be very beneficial. By sharing the link of the website on the post, stories or bio companies can divert the traffic from social media to their website.

Cross Sharing Social Media Platforms

Last but not least is cross-sharing social media platforms. Earlier we discussed how companies should be focusing on only one social media platform at the beginning of the venture so once you can establish your business on one social platform you can start promoting the business on other platforms as well. If companies have more than one social media platform then they can cross share them.

So, above are the 14 ways that you can grow your business online. Growing business on social media is not a very complicated task but it just requires commitment and creative skills. Once you crack that creative formula social media management can become your expertise.

Dear Reader, if you have any queries/suggestions feel free to reach out to us through the comment section. We would love to hear from our visitors!

November 25, 2020
SEO Optimization: How worthy is it for your business in 2024?
With the advancement in technology and companies getting digital platforms for their business growth using digital marketing services like SEO becomes much of an importance. Search Engine Optimization is important for qualitative and greatest search visibility on the internet that works as per Google algorithms, so it is important to keep those algorithms in mind while Optimizing your SEO. With the help of SEO optimization companies can take their brand to a higher level, therefore, using the right SEO strategies is very important for business growth.

We at Creative Keedas provide SEO digital marketing services to create a different level of digital presence for our clients’ business. Our team members use the latest tactics and strategic ideas to help companies get at the top of the visibility chart of the search engines. We follow the process of lead generation where we capture information of our target audience regarding their interests which helps us to drive sales through them. Our organization’s main motive is to provide our clients with the best results possible by putting the best strategies together for SEO optimization.

SEO optimization is one of the worthy digital marketing services one can choose for business growth. Let’s see how.
- Cost-Effective
SEO is a cost-effective Digital campaign that you can use to grow your business online. It saves you a lot of money, unlike paid advertisements. Companies can optimize SEO on their own. Even if they hire a marketing agency for this task the cost for that service is less than PPC. Search Engine optimization provides brand owners with long-lasting and sustainable results without any advertising cost.
- Heavy Traffic
People mostly prefer and trust sources that provide them with relevant information and organic search platforms like Google help in building that trust among people towards your brand. By Optimizing your website you can increase your search visibility on the search engine charts as well as your domain accessibility.

SEO optimizes your content in such a way that your major keywords match the keywords that customers have as their questions. Once with the help of SEO optimization, you start providing relevant information to people’s queries, people keep coming back to your website over and over again which increases the Google ranking of your site on the internet.
- 24/7 Promotion
Unlike PPC, SEO provides 24/7 promotion for your site. For any business growth, people must keep on checking their website and remain in contact and SEO has higher chances of providing that kind of promotion every day without any payment. It is one of the major benefits of SEO optimization that rankings do not change overnight, if you are at the top of the visibility charge you will remain at the top of the visibility chart which is very important for brand promotion in the digital space.
- Long Term Strategy
SEO is the most important strategy that businesses should adopt for marketing but it is a time taking process. But once you master the strategies of SEO optimization and you reach the top of the visibility chart then you will remain at the top for a longer period. It takes time to reach the top but it also takes time to come below the chart so there are higher chances of your website mostly remaining at the top of the search engines. The only factors that can bring certain changes in this are better SEO optimization of the competitor’s website or changes in the Google algorithms.
- Awareness of Your Brand
SEO helps people in getting to know your brand in a much better way. Brand awareness and equity is the biggest benefit that companies can get through SEO optimization. By optimizing your SEO for all the sections of the community companies can expand their brand awareness in local communities as well. Once people start getting to know the brand and the offers that you provide them, it creates higher chances for them to engage with your website more in the future for information as well as for buying purposes.
- Website Improvement
SEO overall improves the website of your company providing people with the best user experience. SEO increases the speed of your website which ultimately leads to a higher Google ranking. If your site takes longer time to load it can lead people to your competitor’s website therefore you need to optimize your SEO so that you can provide your users with the best and fastest experience possible. Providing a website with a higher speed will grow your referrals as well. When you provide a good experience to your users, they recommend your website to their friends hence increasing awareness regarding your website among people.
- Return of Investment
Marketing strategies in combination influence your SEO ranking which in return leads to a higher return of investment. Organic traffic on websites brings in higher revenue for companies therefore to achieve stable and higher ROI, companies need to optimize their SEO.
- Higher Conversion Rate
The more people spend their time on your website leads to more chances of them dealing with you. Having a higher conversion rate is the most important benefit that companies can get by SEO optimization. The major target of SEO is to engage more people to the website and as long as your website is at the top you can achieve a higher conversion rate.
- Mobile Friendly
With the help of smartphones, we have the entire world just a click away and this advancement is of major importance in SEO. With the help of SEO companies can create mobile-friendly websites that allow people to engage themselves with the site on their mobile phones. By optimizing SEO for mobile marketing companies boost their website for lead generation.
- Social Media Following
When people go through the website they tend to click on the social media icons which increase the number of followings of your page. By Optimizing your website you bring in huge traffic that ultimately leads to the social media marketing of your brand. The more people visit your website the more you can engage them on your social media accounts where you can interact with them on a personal level and one interaction with your potential customers builds trust and your brand name.

With SEO optimization companies can explore infinite possibilities to grow their business online. Above we discussed a few major benefits that you can have by SEO optimization. SEO optimization is not only worthy in 2021 but it is a future of the entire digital marketing age and with the help of appropriate SEO marketing tactics you can grow your business on a much larger scale.

Dear Readers, If you have any queries/suggestions feel free to reach out to us through the comment section. We would love to hear from our visitors!
November 22, 2020
12 Reasons Why Landing page is important in Digital Marketing

Landing pages are one of the most important aspects of digital marketing campaigns that companies can use for their business growth. Landing pages are separate web pages whose sole motive is to convince people who visit the site to take a specific action. Landing pages get huge traffic from signed-up newsletters or by PPC ads and various advertising campaigns that appear on social media therefore their conversion rates are higher than any other normal web page.

Many people get confused between home pages and landing pages but there is a huge difference between both of them. Homepage caters to a wider audience as it contains various information and tabs about the brand search, viz. contact information, about us, work with us, and different services that they provide whereas landing pages are specially designed for the content that transforms visitors into Leads.

Companies use landing pages to provide clear information about their brand or any product that they are selling. It helps them to interact with their potential customer and give them a clear idea about what they as a marketer are offering.

We at Creative Keedas help you build your landing page in such a manner that provides insightful information regarding your brand and the service that you are providing to your leads. We design landing pages with meaningful graphics and relevant information about the brand that also contains a signup column for the users which helps your company to get a higher conversion rate.

For business growth in the digital marketing world, a landing page is of utmost importance. let’s see how!

FIRST IMPRESSION

“The first impression is the last impression”. Landing pages in some cases act as a first impression of a brand in the audience because there are many chances that people get to know about your brand through your website therefore it is very important for you to build your landing page strategically so that it gives relevant information about what your brand is and what you are offering them here because if a company’s landing page impresses people will tend to engage more with the brand.

ON POINT

The information on landing pages is direct and on point with brand services and products. This feature of landing pages helps people to get to know about the brand quickly and clearly. The on-point information gives an advantage to the companies as it helps customers to make up their minds instantly if the information provided by the site is of their benefit and interest.

POTENTIAL CUSTOMERS

Landing pages are very helpful for companies to understand what kind of customers are engaging with their brand. Once customers sign up for the newsletter or any webinar and companies get their personal information, that they can further use it to generate more leads. This helps companies in getting clear information about the prospects that are engaging with their brand and they can use it to boost their sale in the future.

CONVERSION INTO SALES

Companies can lead people to their landing page through a sponsored ad because there are higher chances that people might get confused on your website and will not be able to find relevant information as the homepage contains a lot of information about different things. People find direct information on landing pages that compel them to take an action rather than just visiting. The more people take action the more companies can get conversion rates.

LINK TO OTHER MARKETING CHANNELS

Business growth in digital marketing is all about expansion and promotion and landing pages fulfill that requirement as well. Companies can provide different links on the landing pages that can take potential customers to different sites that contain relevant information so that they can reach the brand by organic search. Landing pages can contain tabs for various social media platforms of a company that will also help to engage more following on social media platforms of a brand.

PROMOTION OF NEW PRODUCT

Companies can use landing pages for introducing any new product or service in the market. Generally, the services and the products that companies provide are listed on a particular tab under the home page and there are very less chances that everyone who visits a home page clicks on every tab. On landing pages, by providing information regarding their new product or new services companies can engage more people.

BRAND AWARENESS

Landing pages communicate the actual core values and company culture to the people. Once people start connecting with the values that the company holds they tend to engage with the brand more and the more they engage with the brand the more they get to know about the services that they provide. For business growth, landing pages create brand awareness by targeting prospective customers in digital marketing.

BUILD CREDIBILITY

Reviews have become an important aspect of buying a product or service from any company. Companies can put the reviews and experience of their past customers on the landing page which helps potential customers to make up their minds. This helps companies to build credibility among customers which is beneficial for any business in the long run.

A/B TESTING

Companies can optimize their landing page by using an A/B testing strategy. There are many components of landing pages that work better than the others and if you are skeptical about what works best for your brand you can incorporate different components by creating different landing pages for your brand and accordingly analyze the result of both the landing pages. You can incorporate the one that brings heavy traffic to your landing page.

SEARCH TRAFFIC

Heavy traffic is always very important for business growth on the digital platform and a well-strategized landing page can bring huge traffic organically to your site. Companies just have to put in various famous keywords that can help people to search your website organically. If a landing page is well organized and attractive people will anyhow take interest in the larger side of your brand which will lead to more engagement.

SUPPORT BUSINESS GOALS

With most of the importance of landing pages that we have discussed above one can comprehend that landing pages support the business goals directly. The major goal of a business is to expand and promote its product to the target audience and landing pages are everything related to that goal. landing pages bring in more engagement of people through signing up for newsletters and by email registrations which help companies to analyze their success rate.

EVENT ENGAGEMENT

Landing pages can be used as the best source when it comes to engaging people for a particular event. Companies can provide the details of the upcoming events such as webinars or any conference that they conduct on the landing pages and can also include the sign-up column which helps the audience to get in touch with the event easily.

How useful landing pages can be for business growth in the digital marketing world is a topic that has no end. We discussed above the importance for companies to have a well-optimized and designed landing page above and many companies keep on organizing and changing their landing pages. To organize a landing page they take the help of various digital marketing agencies. As this article shared in the beginning, how we at Creative Keedas help companies to design their landing pages so that they can get numerous benefits out of it, or sometimes it does on their own as well.

Dear Readers, If you have any queries/suggestions feel free to reach out to us through the comment section. We would love to hear from our visitors!

November 21, 2020

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